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How to Promote your Business with a Press Release


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Published: Friday, September 25, 2009 by 24-7 Press Release

Out of all the people who use the Internet, approximately 92% are in search of the latest news and information. How do the news sites receive the news they publish? Much of news published was typically through a press release.

A press release delivers to its reader free information and the most valuable news. This is an important point as people are interested in news and are always looking for the best news story, but what does this mean for the promotion of your business? Business owners are able to use this form of media to deliver information to people whilst also creating a name for themselves and the best way in which this can be achieved is by ensuring the press release is a news worthy story rather than simply being an advertisement for your business. But surely for news stories people will turn to more traditional forms of media? Not necessarily…

With the growth of the Internet and the fast paced society that we live in we want instant information, we want it at our finger tips. With more traditional forms of media, this is often hard to do; new media such as press releases mean as soon as news breaks it is available online, before any other types of media, making them the fastest and most reliable and in fact traditional forms of media use them as a basis for many of their news stories.

There are a number of benefits that are associated with this new form of media, especially if you are a business owner. Writing and releasing your own press release could result in an inexpensive way of receiving free publicity and as a means of you being able to build up your creditability and your brand. The reason that I say this is because if you are constantly delivering breaking news and solid stories people will trust what you say and associate this trust with your brand. People will get to know your brand through the stories that you are releasing. As a business you are basically able to use these releases as a way of getting your name out there to not only potential customers but also to well established companies and publications, who will be able to support your brand by using the information that you present in your releases within their own publications or websites. Having the support of established companies will mean people will be intrigued to visit your website to see more of what you have to offer; it will mean you gain a wider audience.

Staying on the topic of gaining a wider audience through this form of media; there are a number of ways in which you can go about doing this. As I have mentioned above, you will gain a wider audience thanks to any potential contacts that you make through the information and news that you release but that’s not all. Think of the Internet as a 24/7 store that everyone has access to globally; you have the potential of all of these people visiting your website and doing business with you as long as you make your business accessible enough. A press release means that people who might not have heard of your business previously could end up coming across it after reading the information that you have presented. It is basically another way in which you can successfully market your business over the Internet.

Whether you are a new business or a more established one I would recommend that when you are conducting your Internet marketing strategy you include the use of press releases. From the above you can see what the positive effects are on your business so it is defiantly worth trying it for yourself as a means of establishing your brand and gaining a much wider audience.

To distribute an effective and affordable press release, visit 24-7PressRelease.com (http://www.24-7pressrelease.com). Optimized press releases start at $49 per release. Include distribution to Google News, RSS network and thousands of opt-in journalists, SEO enhancements, logo/image attachments, statistics, and permanent inclusion to the database. Founded in 2004, the site has distributed over 80,000 releases and serves 15-20 million headline impressions daily.