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Marketing Your Way Out of Tough Times


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Published: Monday, February 2, 2009 by 24-7 Press Release

In today's poor economic climate, many businesses are making a terrible mistake in an effort to ride out the tough times. "What mistake they are making? They are trimming back on the key business activity affecting their sales stream - Marketing! Cutting back on marketing is flirting with disaster. Businesses should be concerned with increasing the value of marketing and not cutting it by working with more cost effective marketing tools.

So, how do you get more marketing "bang for your buck?" Try a press release. This will not only protect businesses from declining sales, but will strengthen business threats against opportunistic competitors who view the difficult economy as a great way to outmaneuver you and grab your customers.

Achieving greater marketing value with fewer dollars through use of a press release is becoming more popular than ever. This tool has been in existence for a long time, used by experienced marketers and is now becoming more popular with smaller businesses run from home.

So what are the advantages of incorporating a regular press release as a part of your marketing strategy?

Instant publicity
A press release can provide immediate exposure for your organization's product or service. By using a Mass Media Distribution (MMD) distribution package from 24-7 Press Release, your press release can be distributed to 4000+ websites, targeted industry trade publications, and be available to a pool of 85,000 member only journalists. Very few marketing tools can work this fast and provide instant results.

Lead generation
A well crafted, informative press release is a valuable lead generation tool for your business to find prospective clients. News stories are syndicated over and over again creating a viral marketing effect. In addition, Journalists whom request media interviews with you may re-publish your story creating further leads for you.

Building credibility
Keeping your customers informed of your business activities is a desirable way to build trust and credibility. Displaying a list of your press releases on your business website provides customers with a chronological history of your milestones. Building brand loyalty and trust with your customers is key in today's challenging economic times.

Search Engine Optimization (SEO) benefits
One of the most important yet overlooked tools on the net.

The most imperative point for any business with a website is to appear at the top of the search engine for their key search terms. An optimized press release is a sure fire way to help achieve higher search engine results. At 24-7PressRelease.com publishers have the flexibility to add keywords or phrases or link specific words from the content of the release.

Cost effectiveness
In comparison to other methods of marketing and advertising, a press release is a relatively small investment compared to other services like Pay per Click (PPC), banner advertising, magazine/newspaper, or radio/television where you can easily spend thousands of dollars. Press releases are not only affordable, but effective.

Now you now know why marketers call the press release their "hidden treasure." The biggest secret is a press release is not only for established businesses, but any size business, as long as you follow proper press release writing protocol.

For more info on press release distribution plans, visit: http://www.24-7pressrelease.com/pricing_plans.php