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Tailor Your Content Marketing Strategy to Retain Your Existing Customers

What strategies, within your content marketing, do you have in place to retain or look after your existing customers?

Content Marketing and Your Press Release. Is it a Strategy or a Gimmick?

We have now entered 2016 and front and center of marketing chatter is content marketing.

Keeping Mindful of the Purpose of a Press Release - Think Before You Distribute Your Press Release

Distributing your press release and sending it out to the media is one thing. Ticking the media off so that they are never interested in your future stories is another.

Google May Want to See More Content, However What do Your Readers Think?

24-7 Press Release Newswire has heard some murmurs in the press distribution industry about content-rich press releases being more popular with the search engines. Although this may be correct, you still need to think about making your content readable.

Your Press Releases, Your Content, and Your Strategy for 2016. What You Need to Know

You need to view the year ahead from 10,000 feet. This means your communications strategy needs to consider all the communication vehicles you can use including your press releases.

When Disseminating a Press Release, Quoting an Industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace

Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don't will see their information fade into the background, reaching a smaller and smaller audience.

With the Holidays Quickly Approaching, We Have Assembled a Few Press Marketing Tips to Help Increase Your Exposure

By using a press release distribution or a content syndication service you can now directly reach your customers with your holiday themed news that doesn't sound "pitchy" or sales oriented.

Why You Should Use a Press Release to Assist in the Promotion of Your Content Marketing Strategy

Forrester research has backed this up by advising that "many brand marketers fail to plan for the distribution and discovery of their content.... Marketers should address distribution at the strategy stage...."

Promoting an Event? Distributing Your Press Release Should be Timed to Meet Today's Digital Needs.

Don't make the common mistake of leaving the distribution of your press release to the last minute!

Increasing the Online Visibility of Your Press Release is Easier Than You Think.

A couple of hints to help you receive the maximum reach possible for your press release.