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No Marketing Phase is an Island

When initiating a content marketing plan, there is one common mistake many companies make: they fail to see how each stage of the marketing plan affects the other.

SEO: Fine Line Between Helper and Hinderer

So how do we optimize press releases with all these new changes? The answer may surprise you, but it's to take it back old school and write good material.

Five Ways to Write a Press Release for Optimal Results

The nature of the media game is always unpredictable, but you can increase your odds of success by sending out a well-written press release.

Leveraging Social Media to Maximize the Reach of Your Press Release

Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.

Three Tips for Using the Right Tone and Voice in Your Press Release

Press releases are best written from an objective perspective, and a large part of ensuring you're not being too biased in your release is the tone and voice you use to communicate your information.

3 Ways to Use Multimedia to Make Your Press Release More Visible

If you have a well-written press release, your next step towards making your release more visible to potential customers and news partners is to include various multimedia alongside your release.

5 Ways to Engage With Your Audience Through Your Press Release

Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader's attention right from the start, they will click away from your press release and onto someone else's very quickly.

5 Ways to Ensure Your Press Release Works as a Promotional Tool for Your Business

Out of all the people who use the Internet, approximately 92% are in search of the latest news and information. How do news sites receive this information? Much of what is published is received through a press release.