PHILADELPHIA, PA, August 30, 2013 /24-7PressRelease/
-- North Carolina vineyard owner Nikita Panasenko is well aware of the wine industry's latest trends and innovations. He is passionate about the field and enjoys watching it develop and grow constantly. Now, Panasenko is commenting on a news article
from CNBC regarding the increasing popularity of low alcohol wines.
Australian Vintage is the latest global wine company to unveil a line of low-alcohol products. This means that each bottle has 5.5 percent alcohol by volume (ABV). Other producers of low-alcohol and non-alcoholic brands include JP Chenet, First Cape, Gallo, and Banrock Station. Jung, who is the chief winemaker for Australian Vintage, explains that the company's choice to launch a low alcohol line came as a direct result of a growing demand for such a product.
He explains, "In the U.K., certainly, and worldwide there is definitely a market for it. Places such as Scandinavia and Canada also have thriving markets for both low-alcohol and zero-alcohol wines."
Research done by Kantar World Panel found that in the U.K. alone, the low-alcohol wine market grew by over 70 percent year-on-year in the past 12 months. Sales of 12-bottle cases of the product hit 950,000, though winemakers acknowledge that this is still just a small amount of the total amount of wine sold during that time.
Nikita Panasenko explains that there are a number of reasons why a consumer may prefer a lower-alcohol wine. Some of these products are lower in calories. A 125ml glass of 5.5 ABV wine has between 45 and 60 calories. Traditional pours have about 90. Other consumers prefer lower alcohol contents if they are particularly sensitive to alcohol and want to enjoy drinking wine without the effects of a traditional glass.
The new trend is being embraced in the U.K. Four of the countries largest supermarkets, Tesco, Asda, Sainsbury's, and Morrisons, have reported strong demand for these new types of wines. Sainsbury's explains that its sales of the products were up by 14 percent over the last year and are expected to double by 2020.
Though many supermarkets and winemakers have embraced the trend, others are still hesitant. Karl Storchmann, who is the managing editor of the Journal of Wine Economics, explains, "The market is niche. Even so, there might be an upward trend, but the level of sales is tiny when compared to the entire wine market. Only a few firms rule almost the entire low alcohol wine market, and I don't think there will be a broad movement of winemakers toward this market."
"It's certainly an interesting trend to watch, both as a vineyard owner and a wine enthusiast. Regardless of whether you prefer low alcohol wines or not, it is nice to know that people with special health concerns and preferences will be able to enjoy a glass just like anyone else," explains Nikita Panasenko.
founded a winery in the hills of North Carolina in 2007. Since then, he has had the good fortune of turning his passion into a sustainable business. Panasenko is originally from Fort Lauderdale, Florida, but moved to the more moderate North Carolina to escape the excessive heat and hurricanes. Panasenko is also passionate about horses and enjoys the horse racing industry.