Adam Mathew Lipton's Winning Concept
- NEW YORK, NY & MADRID, SPAIN, September 07, 2008 - "City Sound", the consumer-advertising concept by Award Winning Creative Director Adam Mathew Lipton, has won "Hugo Create" International Advertising and Design competition Round 3.
Inspired by the sonic hustle and bustle of New York City, Adam crafted the winning ad from original poetry he created specifically for the contest. The graphic juxtaposition of expressive language and product image, proved a compelling story to the judges in communicating round 3's theme, "City Sounds". Adam's concept was selected from over 3000 entries, and will be published in I-D Magazine.
The poem reads as follows:
The sound of the city goes boom, for real, as you turn the corner and hear... the rush of action, ain't no time for relaxin' Jackson, just move and groove to the bass line smooth, or ruff cuts the face of those who stop and stare at traffic lights, red green go, spins spacial motifs, breaks down movement, light, and fragrance of sound through crowded streets, pitter patter of a million feet, zig zag cross over and repeat and repeat and repeat. Can I get a rewind. The sound of the city goes boom, for real, vibration and zeal peel back the mask of the unsung arterial funk, coursing through vascular tunnels, a whirling twisted vortex of symphonic funnels rising above never ending over space sensations and time waves over days and nights, blinking neon lights, sizzle and spark after dark, high pitch screech, drums beat on corners, pots and pans, cars trucks and vans all with their own plans, sports fans in the stands, munching on good and plenty, hey man can I get a penny, if any, is the hymn of the concrete chorus of many, bursting with a sonic manifest destiny of energy, expansive bold ready for anything and everything, city wide, moving in and out of control. The sound of the city is in your soul.
About Adam Mathew Lipton:
Throughout his 14 years as a Creative Director / Art Director, Adam has helped to elevate some of the largest brands in the world, including Citibank, Dr Scholl's, Guinness, Hasbro, Johnnie Walker, Subway, and Viagra. His work in Branding, Above and Below the Line Advertising, Promotional Design and Advertising, Packaging, and Direct Marketing, has won various US and International awards. Although currently living and working in Madrid, Spain, Adam is considering job offers within the United States.
To view examples of Adam's work, please click the following link:
Adam Mathew Lipton's Portfolio
Contact Adam directly by email:
fuelstation@yahoo.com # # #
Press Release Keywords:- creative director, advertising, graphic design, adam mathew lipton, hugo boss, promotion, new york, madrid, award, talent, advertisement, art direction, fashion, beauty, urban, typography
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