/24-7PressRelease/ - INDIANA, PA, June 25, 2008 - Pay per click (PPC) advertising on TruckInfo.net enables advertisers to target truckers and shippers who use the premier Internet portal for the transportation industry.
Trucking company owner Scott Elgin began http://www.TruckInfo.net in 1995. The site has long been established as the place for truckers and shippers to meet to find load boards, trucking jobs, hot shot freight load boards, pilot cars, and a place to buy and sell trucking equipment.
"Placing your ad in our popular trucking industry directories is easy and quick. Instead of paying a fixed cost regardless of how many visitors click to your site, with our pay per click listings, you pay only when someone clicks on your ad on our site and goes to your web site. Prices start at just 5 cents per click, a bargain by anyone's standards," explained Elgin.
Advertisers who offer products and services to the transportation industry want to get the best use of their advertising budget by placing their ads directly where their primary prospects will be found. PPC advertising on TruckInfo.net provides targeted advertising to a qualified group of prospects.
PPC advertising offers greater advertising budget control. Advertisers determine the number of desired clicks and set the limit in advance. Unlike traditional advertising that is based on a set fee, PPC is based on results. Advertisers only pay for actual traffic, and because that traffic comes from a trucking web site it is an excellent source of highly qualified potential customers.
It is also possible to test the results of various advertising, and then make changes and adjustments to improve response rate. PPC advertising measurable results, enabling refinements that can be made on a regular basis.
"Truckers and shippers look to us to save money on the cost of moving goods across the country, and advertisers look to us to get their messages to those truckers and shippers for the best price as well," said Elgin.
Elgin is the author of "Cost Per Mile," and "Profit Per Mile". He has owned a medium sized trucking company for over 25 years.
Press Contact:
Scott Elgin
724-349-3224
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- advertisers, advertising, click, industry, pay, per, ppc, shippers, target, transportation, truckers, trucking
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