ANAHEIM, CA, February 14, 2014 /24-7PressRelease/ -- One ft2 World-wide Artist Collaboration (www.oneft2.com) was founded in 2013 by Canadian artist, Lisa Powers. The concept was to help emerging artists market and sell their work online by creating a collection of representative pieces which could be shipped anywhere in the world.
While an online art gallery is nothing new, One ft2 is the only site that offers original works of art from artists around the world as one collection. Each piece is uniform in size (12"x12"; 30.5 cm2 = 1ft2) and comes signed and ready to hang - no framing required! And, it is sent directly from the artist, along with their own marketing material for future sales of works not included in the One ft2 Collection.
Most sales from online art galleries are from limited edition prints, and many sites show no discretion from one artist to another; anyone can post their works whether they have talent or not! One ft2 sells original artwork - not reproductions of them! One ft2 has an artist submission process which ensures serious artists. Artists are chosen based on their creative abilities demonstrated in their existing body of work found on their own websites. One ft2 only posts artwork (pieces) that are created for the One ft2 Collection. A link to each artist's own website is included with each artist's piece which helps drive traffic to their own site.
Successful artists must commit half their time into marketing their art. This self-promotion can be quite difficult, as many artists are shy about their work. Hiring an art agent costs money and most won't represent someone new to the field. Art shows rely on many variables: location, season, local economy, level of promotion, etc. Artists must also consider their time spent at the show and the cost of registration. Art galleries simply can't afford to waste their wall space on emerging artists. One ft 2 was created for artists. Artists who collaborate with One ft2 will benefit with cooperative marketing campaigns (newsletters, social media, press releases, etc.) and gain world-wide exposure with a larger network of potential buyers.
The idea of collecting emerging artists' work is very appealing to art enthusiasts. Collectors, Interior Decorators, and the average home owner can purchase original artwork that is affordable and with the potential of becoming very valuable. By creating a collection by artists from around the world, One ft2 can offer a wide variety of pieces appealing to many different tastes.
One ft2 focuses on the marketing of the One ft2 Collection while the artist does what he/she enjoys most - creating art!
Check it out: http://www.oneft2.com
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