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Apple Underlines Value of Business Partnerships with TV Plans, Says Adam Harriss, MBA

Entrepreneur Adam Harriss illustrates the power of business partnerships, as Apple makes plans to break into the television entertainment market by partnering with industry leaders Time Warner Cable and Walt Disney.
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    PHILADELPHIA, PA, July 29, 2013 /24-7PressRelease/ -- According to Adam Harriss, founder of Pandorium and PerkCounter, strategic partnerships can make all the difference when it comes to business development success. As an example, Harriss points to a recent article from The New York Times that illustrates how business partnerships have laid the path to success for tech-industry giant Apple.

The New York Times reports, "When Apple wanted to revolutionize cellphones, it held hands with AT&T. The partners fought endlessly, but the public loved the finished product: the iPhone. Now, as Apple tries to reimagine television, it is taking the partnership route again, collaborating with distributors like Time Warner Cable and programmers like the Walt Disney Company on apps that might eliminate the unpleasant parts of TV watching, like bothersome set-top boxes or clunky remote controls."

Although the article notes that Apple's television entertainment plans remain "shrouded in secrecy," Adam Harriss believes that the success of the plan is imminent. Not only has the brand become a contender in computer technology and cellular communication, but Apple also carries a strong connection with the consumer audience. For Harriss that unique trust with the consumer is only fortified by Apple's positive relations with other leading companies, such as AT&T and Time Warner Cable.

However, Adam Harriss notes, "Since the death of Steve Jobs, Apple has faced looming concerns among investors, insiders and consumers that it will continue to lay the way for innovative technology."

Sharing a similar observation, The New York Times states, "For Apple, further moves into television could neutralize some of the skepticism about the company's future since the death of Steve Jobs in 2011. Investor concerns that the company might not have another iPhone- or iPad-level innovation on the way have dragged down its stock price, which topped $700 for the first time last September, but has recently hovered closer to $400." While the success of an "iTV"-type product remains to be seen, Harriss explains that Apple's strategic partnerships may be the secret weapon that will push them back to the top of the tech scene.

While the fate of Apple may rest in its partnership, many believe that its strategic moves help illustrate the value of all enterprises forming symbiotic relationships--even small businesses. "Each market has its own ecosystem. When entering a new market it is very important to determine which player will best help you establish yourself in the market. Apple's partnership strategy can be applied to smaller businesses. However, it is often better for a small entity to partner with other small and mid-sized businesses, because they can be lost in the shuffle when dealing with larger businesses that may either move too slowly or overwhelm them," Adam Harriss concludes.


Carrying an MBA from Columbia Business School, along with 15 years of business experience, Adam Harriss is a great asset for those seeking advice on the market. In fact, Harriss has spent much of his career creating new businesses and is called on as an expert to comment on building new companies. With experience growing businesses in both SMB and enterprise markets, he can provide information on market saturation and which business development strategies work best. Using his comprehensive knowledge, Harris has founded Pandorium and PerkCounter, allowing him to gain firsthand experience of what it takes to put new businesses into action.

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