WINTER GARDEN, FL, September 06, 2013 /24-7PressRelease/ -- Ascension Software's breakthrough ORION Amenities program offers a new way to sell gifts to guests and non-guests for upcoming reservations using an online ordering portal. The solution was originally built to achieve PCI compliance, but now hotel chains and brands are also using ORION as a valuable way to promote brand identity and build brand loyalty. ---
Consistency. Familiarity. Loyalty.
When developing an online amenities gift portal for a hotel brand, Ascension Software incorporates the brand's visual identity with an intuitive and appealing interface, making it easy and inviting for customers to purchase amenity gifts. The brand's amenities portal delivers a consistent user experience, reinforcing the brand every time a customer shops for an amenity gift from any of the hotel's properties.
ORION Amenity portals are mainly used by the guest's family, friends and co-workers to order gifts, such as champagne or gift baskets, for the guest before their arrival or during their stay. By offering an online gift purchasing solution, brands can now engage a greater audience of their guest's social network with their brand experience. The solution is a significant upgrade to the traditional phone-operator buying experience, and captures an opportunity to make a long-lasting impression of the brand. It greets the person with a branded interface and delivers a convenient and rewarding user experience that is consistent with the total brand experience. Guests and non-guests are showing they prefer the ORION Amenity portal through an increase in purchase volume and repeat buyer behavior that is brand specific.
Ascension Software will release three brand-wide deployments in 2014. These hotel brands were moved to make these corporate decisions based on early beta group results: In a ninety-day period, 52 properties produced approximately 8,000 amenities orders, and $470,000 in non-guest orders.
"Building a successful brand requires attention to the smallest details and never missing an opportunity to create a memorable experience," stated Ken York, COO of Ascension Software. "We believe gift giving should be as gratifying for the buyer as it is for the recipient. ORION Amenities elevates the current telephone ordering process to an engaging experience that's accommodating and visually rewarding. After using a branded ORION Amenities portal just once, the customer feels embraced by the brand experience, educated on the various property locations and comfortable with the gift ordering engine they will use and recommend to others."
To learn more about how ORION Amenities can increase your guest loyalty and amenity gift revenue, call: 1-888-422-2583, email: firstname.lastname@example.org or visit: http://ascensionsoftware.com.
Plan A PR & Marketing, Inc.
About Ascension Software
Ascension Software is a leading innovator in secure guest computing technology and support services and is trusted by businesses in the U.S., Canada, Mexico, U.K. and the Caribbean. Ascension Software is focused on providing the hospitality industry with the finest remotely managed, self-service, automated business centers, public computing, in-room applications and fully hosted web-based property guest portals and iPhone, iPad and Android applications.
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