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Auto Trader UK Announces GBP2 Million New Car Advertising Campaign to Begin July 4th

Auto Trader announces launch on July 4th of a GBP2 million advertising campaign to bring more new car buyers on to the site. "The Greatest New Car Showroom in The WWW" campaign includes online and traditional media.
    TORONTO, ON, July 06, 2011 /24-7PressRelease/ -- Auto Trader Uk announced today that July 4th will be the start date for "The Greatest New Car Showroom in The WWW" advertising campaign. The campaign includes all the channels that Auto Trader knows local new car buyers are using and engaging on while looking for a new car.

The addition of the new cars section has already driven new traffic on the Auto Trader website partially due to the functionality and features inherent to the new pages. Consumers are taking to features like the ability to search by body type, make, model and price because they provide easy access to a variety of new car offers from a several different manufacturers.

"The Greatest New Car Showroom in The WWW" campaign includes a new TV advert, Google keywords, Facebook activity, online display, and public relations. The GBP2 million advertising campaign utilizes all the online and media channels at Auto Trader's disposal. Auto Trader launched this campaign to reinforce the New Cars pages as the destinations for consumers who wish to buy locally.

New car buyers have the choice of searching by body type, make, model and price or use the galleries and new menus to navigate to the new cars they which to investigate further. The galleries group together different makes and models based on themes like ten of the best hatchbacks; the best tax free cars or top super minis. The interactive galleries provide real life photos of the new cars in action.

Another often mentioned feature of the new website design is the use of menus for easy navigation to the exact offers consumers are considering. A consumer can start by going to the new BMW page where they'll find all the available models with links to expert reviews and owner ratings.
If the user were to choose the link to new BMW 3 Series or any other new BMW model they wish to investigate. These pages include all the details including available trim packages, specifications and available options along with links to the expert reviews and owner ratings for the model.

The New Cars website features the ability for the buyer to compare up to four different cars at once side by side with features from the included model details page. The user can take the car they are interested in and compare it with three others.

This allows users to easily compare value and available packages. Once the car has been chosen there is an easy to use search feature that provides a list of new car dealers to get more information and brochures.

We'd like to give you a sneak preview of the TV advert on YouTube

About Auto Trader:
Visit the new website at www.autotrader.co.uk
Autotrader.co.uk is the UK's no 1 motoring website, with over 10.3 million monthly unique users, who carry out over 106 million searches on new and used vehicles*. The brand is building a competitive position across all effective channels including online, mobile and magazine. (*Source: Auto Trader Audit, January 2009).

Autotrader.co.uk is owned by Trader Media Group, one of Europe's largest specialist multi-media groups and provider of market leading websites and their associated magazines, including Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader - all with the largest reach in their sectors, through web visitors and magazine readership.

Trader Media Group operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.

International Website Builders is a Toronto based firm that has been designing and marketing websites for over 16 years. CEO Terry Van Horne is an acknowledged expert on SEO and director of OSEOP and SeoPros.org. IWB devlops and markets innovative portals and lead generation sites. International ecommerce website design and promotion is a specialty service that few can provide the knowledge and experience of the IWB team.

Website: http://www.internationalwebsitebuilders.com


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