January 08, 2013 /EIN Presswire/
-- Bril, a well-known Indian company in the stationery, baby and children's products space has recently launched two variants of disposal baby diapers under the brand name Brildiapers.
Bril, a well-known Indian company in the stationery, baby and children's products space has recently launched two variants of disposal baby diapers under the brand name Brildiapers. What makes this launch really interesting is that, while most MBAs, CXOs and entrepreneurs only talk about consumer insight, Bril's Managing Partner, Jayaram Rajaram has taken it to a different league altogether. Yes, Jayaram has tried on disposable baby diapers from almost every major brand available in India and abroad. Why? First he did it to find the best diapers for his new born son 2-years ago, and later to get first hand insights to launch Brildiapers.
"I was shocked to see the poor quality of diapers in India when my son was born. Since my baby obviously couldn't speak, I decided to try on the diapers to save his sensitive skin from rashes." said Jayaram. Jayaram and his wife searched for diapers that would suit their little one in literally every online and offline store in India and also imported several variants of big brands from abroad. While Jayaram finally settled for one variant of a diaper brand imported from the US for his son, this experience led him and his team at Bril to research the possibility of manufacturing diapers of the highest quality for Indian babies. This quest for perfection and first-hand consumer insight has led to the launch of Brildiapers Prime and Brildiapers Value.
Brildiapers Value is the economy variant while Brildiapers Prime is the ultra-thin and breathable premium variant. Both variants are currently available in sizes Small, Medium and Large in 20-diapers packs. Both variants are manufactured in a state-of-the-art facility in China using the finest raw-materials from Germany and USA. "I would encourage every parent to try on their baby's diapers as their underwear lining, at least briefly, before choosing a diaper brand that they would like to use on their baby's sensitive skin." added Jayaram.
Jayaram is an avid blogger and has written about the importance of real consumer insight in business.
Brildiapers can be purchased through Bril Resellers, retail outlets in India and online at Bril's website.
Bril is a leading baby, children and stationery products company that works on a simple Mission To Make Living Fun for parents, children and people in general.
Bril (Industrial Research Corporation)
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