PHILADELPHIA, PA, October 17, 2012 /24-7PressRelease/ -- Eyeing that always elusive young male demographic, A&E Networks turned to entertainment agency BIGSMACK to craft a clever new hip hop music video inspired promo for the season premiere of their popular "Duck Dynasty" reality show on Wednesday, October 10. The cross-channel spot aired during NBC's highly rated Sunday Night Football broadcast, and will run during this week's MLB playoffs, as well as on other channels.
"Usually our work for an A&E targets a very broad audience, but this was all about reaching the dudes," Andy Hann, BIGSMACK's Creative Director says. "We wrote some lyrics, but honestly the funniest material came when we let rapper Kurt Hunte do some free-styling on his own."
The clever spot combines a classic hip hop groove and a fast cut music video edit to tell the "Duck Dynasty" story, which centers on The Robertsons, a newly-minted multimillionaire Louisiana bayou family living the American dream as they operate a thriving sporting empire manufacturing top-of-the-line duck calls and decoys made out of salvaged swamp wood.
Hann notes that this was one of those rare projects that actually benefited from having a quick turnaround - the project went from concept to final delivery within days.
"Sometimes quick projects like this can be creatively fun because you don't have time to over-think," Hann adds. "With more time and money, a simple yet effective idea like this might not have made it up the ladder."
BIGSMACK is an award-winning entertainment agency comprised of writers, directors, producers, editors, designers, animators, strategists, audio engineers and musicians.
We are more than 100 strong, occupying creative and production space in New York and Philadelphia.
We are all about commercials, promos, print, interactive, design and animation, full-blown productions, show launches, network launches and rebrands, show opens, titles, marketing and upfronts.
We sport the latest technology in our 15 AVID/Final Cut bays, four audio finishing and recording suites and eight Smoke/Inferno/Lustre workstations.
We are partners with ad agencies, studios, networks, cable channels, sports leagues, Internet companies and advertisers direct.
Contact: Andrew Kobliska, firstname.lastname@example.org
Client: A&E Networks
Project: "Duck Dynasty" promo
EVP, Marketing: Guy Slattery
VP Brand Creative: Valerie Albanese
Senior Creative Director, Brand Creative: Maria Pecoraro
Agency/Production/Post: BIGSMACK, Philadelphia, PA
Creative Director: Andy Hann
Producer: Laura Gillespie
Editor: Craig Fields
Copywriter: Tom Pace
Animator: Matt Hall, Jason Harmon
Colorist: Jason Harmon
Composer: Bob Schachner
Rapper: Kurt Hunte
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