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Blu Girls Featured In New York Times

Adventuristas take the New York Times on a blood pumping heli-skiing trip, while keeping fashionable at the same time.
    DURANGO, CO, April 13, 2014 /24-7PressRelease/ -- Durango, CO - April 11, 2014 - With a growing global presence, the Colorado based Blu Girls Tribe is further establishing itself with its latest feature in New York Times. New York Times columnist, Cindy Hirschfield, joined the Blu Girls on a heli-skiing trip in the rugged snowy terrain of Alaska, and experienced what being a Blu Girl is all about.

Hirschfield's New York Times piece highlighted a heli-skiing trip with nine skier and snowboarder Blu Girls from around the country who gathered to conquer the Alaskan backcountry slopes. Along with fostering a close-knit online community, Blu Girls often host gatherings where lady thrill-seekers from around the globe embark on exciting adventures, which build lasting friendships. "I have a hard time finding circles of confident, smart, fit women who have more to talk about than pop culture or each other," said Shiloh Uhlir, one of the Blu Girls who explained what made their community so special. "I'm O.K. getting out of my comfort zone, knowing that the girl group thing will help me feel a little safer," said Carrie Grant, another member of the all-female heli ski trip.

Comprised of established women who are passionate about both fashion and adventure, Blu Girls seeks to connect today's lady daredevils and educate about confidence boosts from staying active and stylish. Blu Girls online presence is buzzing with the latest and greatest gear that is both on-trend and technical enough for the most extreme adventures.
Founded in Durango, CO by Nina Quiros, Blu Girls was inspired by the Adventurist Fashionista of Boutique Blu, which represents the latest mountain chic fashion. Besides bringing adventurous women together, Nina sponsors Blu Girl Ambassadors who are professional athletes representing both femininity and impressive athleticism.

To read the New York Times feature on Blu Girls, please visit: http://www.nytimes.com/2014/04/06/travel/a-sisterhood-of-the-snow-in-alaska.html.

About Blu Girls
Born in Durango, CO, Blu Girls is a global tribe of adventuristas seeking to merge the gap between fashion and adventure. Blu Girls educates about designer trends and the extra boost of confidence that comes from expression through approachable fashion by connecting elite ambassadors with fashion brands, and bringing established women together to learn at adventure camps.

To discover more and connect, visit: http://www.blugirls.org. Make sure to follow on Facebook, https://www.facebook.com/blugirlstribe, to keep tabs on what the Blu Girls are up to; Instagram, @blugirlstribe, for highlights of technical fashion and adventures; and Pinterest, http://www.pinterest.com/blugirls/, for latest style obsessions.


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