MONTREAL, QC, September 10, 2013 /24-7PressRelease/
-- While CEO Bobby Skotidakis
knows from firsthand experience the power that good customer service can wield for a business, he also knows that how companies utilize this power can be just as important. With new advancements in information and social networking technology, businesses have more channels than ever with which to interact with their customers. However, just because something is available does not necessarily mean that it is useful.
As a recent article from Business Spectator
explains, business technologies like information gathering programs. Automated telephone systems can prove essential at gathering customer consumer data for use by a business's customer service department. What these technologies cannot do is provide vital context to this information. For this, customer service still needs the human element.
"For example," says the article, "customer data management programs can determine what a certain customer's purchasing habits are and when these habits are interrupted. They cannot, however, tell the company why the change occurred. Figuring out why change occurs, whether or not the company should do something about it, and if so, what, is all in the realm of trained customer service agents."
"Most customer data is useless without analysis and interpretation," explains CEO Bobby Skotidakis. "It tells you the numbers associated with your customer, how much they buy of what and when. It doesn't tell you who they are as a person, though. And quality customer service depends on treating your customers like the important individuals that they are."
"Because of this," says the article, "adding more and more technological developments to customer service departments is not always the answer for a business." In fact, the article continues to explain that an overabundance of technological channels can actually prove a hindrance to many businesses by spreading out resources and focus over too many different directions.
"Being able to get in touch with a business through almost any means can be incredibly convenient for customers," explains Bobby Skotidakis. "Unfortunately, this can prove incredibly inconvenient for businesses that then have to provide the same service level across all channels and keep track of all the extra information."
"If this spread proves too taxing to a business," says Skotidakis, "then it can also backfire on the customers as well when businesses cannot keep up with information or channel demand. This can lead to disconnects in service quality that can hurt a business's image more than the wide range of available options help it."
Due to this, the article recommends that businesses determine which channels their customers are most likely to use and focus on those. They should chose to leave other technological possibilities out of their available customer service options, if their inclusion will not benefit either side significantly enough. Bobby Skotidakis agrees, saying that customers would prefer a more limited range of excellent options than a wide range of poor ones.
As the company CEO, Bobby Skotidakis
owns and manages Les Entreprises BPEC Inc., a leading biofuel production company based out of Montreal in Quebec, Canada. His company provides a necessary service to local restaurants by collecting and removing their used cooking oil for them. This oil is then transmuted into useable biofuels; such as biodiesel, that then goes on to benefit local industries such as agriculture and transportation. In this way, Les Entreprises BPEC provides useful services to multiple industries at the same time. Skotidakis also makes sure that the company stays focused on providing excellent customer service throughout all of its dealings. This includes providing necessary emergency services, 24 hour support, and convenient weekly travel schedules for the benefit of the company's restaurant clients.