ROSWELL, GA, October 18, 2012 /24-7PressRelease/
-- Today Boral TruExterior Trim, the revolutionary product pioneering the new poly-ash exterior trim category, has announced expanded distribution in the states of Kentucky, Ohio, Indiana, and West Virginia as well as Western Pennsylvania through a newly forged distributor relationship with National Industrial Lumber Company (NILCO). A recognized provider of lumber and building materials, NILCO will serve builders, remodelers, and homeowners in these key states with the Boral TruExterior Trim product line.
"NILCO is a recognized name among our target customers in Kentucky, Ohio, Indiana, West Virginia and Pennsylvania," said Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior Trim. "This new relationship will be integral to our growth in this key region as demand for an exterior trim product with a high level of workability and dimensional stability continues to grow."
Pioneering the new, revolutionary poly-ash category in the exterior trim market, Boral TruExterior Trim gives builders, contractors, remodelers, and homeowners a long-lasting and low maintenance trim option that outperforms other categories of trim with enhanced workability and durability. An optimal solution for a variety of non-structural applications, Boral TruExterior Trim is a sustainable building product that maintains a high level of dimensional stability during extreme moisture and temperature changes.
NILCO will distribute Boral TruExterior Trim to its customers as a new alternative for fascia boards, soffits, frieze boards, rake boards, garage door casings, window surrounds, and door trim, among many others. The product is appealing because of its similarities to wood, which include ease in handling, similar weight, the ability to be painted any color and installation with the same tools. Boral TruExterior Trim is virtually free from many of the undesirable problems that plague wood, such as rotting, cupping, twisting and termites.
Boral produces the product from a blend of proprietary recycled polymers and fly-ash, which ensures consistency throughout the material with virtually no moisture cycling or absorption. It is ideal for ground contact, and unlike many competing products, does not require end-sealing, special adhesives, or other costly installation techniques. The product is protected under a 20-year limited warranty.
"Boral TruExterior Trim is an ideal addition to the family of products that NILCO offers," said James Smith, president of NILCO. "As a building materials distributor specialized in lumber and wood like products since our company inception in 1936, we have prided ourselves in providing stellar building materials to our valued customers."
For more information on Boral TruExterior Trim, visit http://www.BoralTruExterior.com or call Tom Zimmerman, Director of Sales and Marketing at 678-639-7004.
About Boral TruExterior Trim:
Boral TruExterior Trim is manufactured by Boral Composites, Inc. It is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA. Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category and are produced using recycled polymer chemistry and recovered coal combustion products. Coal combustion products can help products and materials obtain credit from the U.S. Green Building Council in connection with the LEED certification of building projects.
About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is the holding company for Boral's US operations, which include leading manufacturers in the building material industry. Boral USA's subsidiaries include Boral Bricks: #1 manufacturer of clay brick in the United States, Boral Roofing: the nation's leading manufacturer of clay and concrete roof tiles, Boral Stone Products, manufacturer of Cultured Stone : #1 Brand of manufactured stone veneer, Boral Composites Inc.: manufacturer of Boral TruExterior Trim: #1 Brand of poly-ash exterior trim products.
NewGround PR & Marketing is a public relations and marketing agency. For further information, please visit us at http://www.newgroundco.com.---
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