PHILADELPHIA, PA, August 20, 2013 /24-7PressRelease/
-- Instagram has been making headlines recently--not just because of its introduction of online video features, or even for its rapidly-increasing user numbers, but also because more and more brands are taking advantage of the tools Instagram has to offer. In a new statement to the press, Brand.com
highlights a few companies that are making especially good use of Instagram and its photo- and video-sharing technologies.
"When this social network first started, brands proved somewhat slow to warm to it--assuming it to be more of a close-knit community for photography buffs and image-obsessed young people," remarks Brand.com president Michael Zammuto, in the company's new press statement. "With time, companies have begun to realize that Instagram offers unique potential for telling a brand's story in a way that is visually striking and deeply evocative. Of course, some brands use Instagram better than others, and those brands deserve to be recognized and honored."
Intel is one example of a company that has used Instagram in a savvy way. "At first blush, this may not seem like the kind of company that could benefit from an image-driven social network, as its product offerings are not necessarily visually striking or aesthetically pleasing," Zammuto says. "However, Intel has revealed how effective a little creativity can be when it comes to online branding, coming up with striking and clever images--like a Lego man in an Intel shirt, literally rising 'above the bar' and comically communicating Intel's image of innovation in a memorable way."
Zammuto also lists Virgin America. "Virgin America deserves accolades for a couple of reasons," he explains. "One, by asking users to submit their in-flight photos, the company is encouraging user engagement. Additionally, the photos that it documents help it to portray its flights as parties, and as truly fun happenings--giving it a definite branding edge over other airlines."
Vevo, a music video site, also uses Instagram well, Zammuto says. "This site uses Instagram to provide true behind-the-scenes insights--including casual photos of some of the artists that it works with," he offers. "Behind-the-scenes glimpses are always great ways to brands to drive engagement, and to portray themselves in a different light."
Zammuto goes on to praise eyeglasses company Warby Parker. "Here's a company that showcases its products without ever feeling like it's just posting boring, catalog images," he says. "The company provides photos that are visually appealing, clever, unexpected, or funny, but they also show off the eyewear in a subtle way."
The Brand.com president concludes by making a note of Sharpie, the marker and pen company. "Here's an example of a company that gets many aspects of its Instagram marketing strategy right," he says. "Sharpie asks for users to submit their own sharpie-drawn artwork--so they're getting user engagement, they're getting really clever and unique images, and they're showing off the product in an incredibly subtle, non-promotional way."
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Brand.com reviews the online branding and reputation management needs of businesses and individuals from around the world. As the top branding platform in the world, Brand.com has a clientele that encompasses small businesses and Fortune 100 companies, as well as doctors, lawyers, teachers, colleges and universities, political campaigns, non-profit organizations, and everyday people. The company is devoted to developing reputation management strategies, PR management techniques, and the development of cutting-edge technologies.