PHILADELPHIA, PA, August 22, 2013 /24-7PressRelease/
-- In a new statement to the press, Brand.com reviews
some of the top tips that companies can implement as they seek to boost brand engagement, particularly via social media platforms. While more and more businesses are acknowledging that a social media presence is essential for success in today's world, Brand.com maintains that simply setting up a Facebook page or a Twitter feed is not enough. It is crucial for companies to actually foster engagement with their followers, fans, and customers--and Brand.com reviews some of the best ways to do so.
In the company's new statement to the press, president Michael Zammuto says that engagement is what separates the robust social media campaigns from the weak. "Anyone can take a few moments to set up a Facebook account, but how do you actually get a real, bottom-line benefit from it?" Zammuto asks. "The goal of any corporate social media campaign should be developing brand ambassadors--social media followers and fans who will engage with your content, share it, and ultimately increase your brand's visibility while improving its reputation."
Naturally, the quality of the social media content is a major consideration here. "True engagement begins when your company learns to put the self-promotion aside and offer something that your followers and friends might actually like, comment on, or share with their friends," Zammuto explains. "Constant reminders of how great your brand is will have the opposite effect. Instead, offer content that is relevant to your core business competencies, but also helpful, informative, practical, and entertaining."
It is not just the quality of words, but also the quality of images that matters for brand engagement. "This is true on Facebook, but it is even truer on image-driven social sharing sites like Instagram and Pinterest," Zammuto explains. "Images tend to get a lot of social engagement, but only when they are unique and original. Go for high-quality and creative images, rather than falling back on clip-art."
The Brand.com president goes on to say that, in an era that finds social media marketing increasingly automated, offering some real-time updates is imperative for driving engagement. "There is such a thing as having too much automation," Zammuto affirms. "Sometimes, things happen, and your brand needs to be prepared to comment on breaking stories or current events."
Michael Zammuto also recommends that brands develop rigorous standards for their social marketing campaigns. "Brand.com reviews the social media activity of many different brands, and what we have found is that some companies view social media as a dumping grounds for half-baked or underdeveloped ideas, or else they settle for content that is only tangentially related to what they do," he explains. "Put standards in place, ensuring that your brand only posts content that it can be proud of. You can take pride in content that is genuinely helpful, funny, or compelling--and if it does not meet those stipulations, then just don't post it."
the social engagement strategies of brands from all across the world.
Leading brand enhancement company Brand.com reviews the reputation management and online branding needs of countless businesses and individuals. The company's clientele encompasses small businesses and Fortune 100 companies, as well as doctors, lawyers, teachers, colleges and universities, political campaigns, non-profit organizations, and everyday people. Brand.com is devoted to pioneering reputation defense strategies, PR management techniques, and the development of cutting-edge technologies. The mission of Brand.com is to establish each client's personal or corporate brand as a brand of choice.