MINE HILL, NJ, October 16, 2013 /24-7PressRelease/
-- IT specialist Bruce Kreeger, founder of Clarity Technologies Group, offers small and medium businesses complete IT and networking solutions. As a tech entrepreneur himself, he understands the power of proper technology implementation in the workplace. According to a recent article
on eWeek, one way small businesses are closing the gap between failure and success is through smartphone technology.
"A small business, whether it is operating a physical storefront, online store, or provides financial services, can benefit from mobile technology," tech expert Bruce Kreeger says. "Like most things, however, businesses need to make sure that their tech investments are worth it in the long run. Many companies, for example, will use Twitter or other social media outlets to shout out deals and bargains, but these platforms often hurt businesses because they have improper management. The same rule applies to smartphones."
Smartphones, according to the article, have countless benefits and uses in the workplace. For one, they allow employees to constantly stay in touch and collaboratively work on projects simultaneously from anywhere with connection. The article says small businesses spend, on average, between 10 and 20 percent of their technology budgets for mobile optimization. More than two-thirds of the companies surveyed expect to increase their budgets and spend more in the coming year, according to a study done through the Research and Market Mobile Solutions group.
The article cites that the rest of a small business's tech budget is taken up by IT solutions, services, management software, and security, among other programs. Over time, however, the mobile surge has forced a reallocation of resources. One way companies utilize smartphones is through mobile website optimization, where a consumer can easily navigate and search out a company's website through a smartphone browser. The majority of smartphone users shun webpages that are not formatted for handheld devices, which is why it is becoming increasingly important for businesses to maximize their mobile exposure.
Other applications are common as well. Most businesses, according to the Mobile Solutions study, cite that collaboration apps, email services, and calendars are popular for businesses.
There is another breed of app called consumer relationship management that has grown almost 25 percent over the past year. Other companies take advantage of mobile payment services for credit cards, app advertising, and smartphone mapping and contacts. According to the article, a stalwart bring-your-own-device policy is becoming the norm in the workplace.
"Mobile devices and tablets are creating new challenges in the workplace as much as they are helping them," Bruce Kreeger admits. "When you have a dozen employees with different types of phones and depend on a certain app or service to perform day to day duties, it is crucial for companies to have the right systems in place to handle tech issues and other problems."
The mobile push is leaking into the IT field as well. Traditionally, smartphone owners will return to brand retail stores for phone service and repairs due to warranty issues. But as businesses take unique approaches to mobile solutions, it is important that IT techs have the systems in place to handle them. Bruce Kreeger says that in order to keep up efficiency, tech companies will have to start offering mobile-based service packages.
Bruce Kreeger, founder of Clarity Technologies Group, is currently President and CTO of the company. His specialties in security, communications, and information technology make him an invaluable company employee. Kreeger is also involved with several different organizations such as New Jersey Crime Stoppers.