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LOS ANGELES, CA, June 18, 2009
/24-7PressRelease/ -- In a difficult economy no longer driven by consumer spending, vintners, wine distributors and retailers also face brutal competition, a saturated market and increased price sensitivity. To give wine industry players an edge, CapStem Interactive launches today, offering clients increased marketing and sales capabilities and insights, without the cost and complexity of additional headcount and overhead.
Vintners today face tremendous pressures - their costs continue to rise, more wineries join the market, yet consumers are spending less and are increasingly sensitive to price. CapStem is able to help producers re-think their strategy, better understand their customers, and adjust to the permanently changed realities of marketing and selling wine.
Working with CapStem is different from offshore outsourcing. Team members, all located in the US, bring a truly consultative and interactive approach to market research, public relations, online and traditional sales and distribution, marketing communications, point-of-sale technology and customer relationship management. CapStem applies its diverse industry experience and technical skills using a cross-functional approach that ensures that all moving parts are coordinated. And in the age of Twitter, CapStem's professionals are experts in social media, a set of tools that vintners hear much about but have yet to take full advantage of.
CapStem offers "The Virtual Marketing Department" - a turnkey package of services, from market assessment and brand positioning, marketing and communications strategy, tasting room operations and online-sales enhancement. The firm also offers individual services on a retainer, project or hourly basis, including media relations, product launches and communications, customer profiling, regulatory compliance, and staff sales training.
For more information about CapStem, contact David Gaier,
david.gaier@capstem.com or call (973) 464-1454.
About CapStem Interactive LLC
CapStem Interactive LLC is a marketing and communications consultancy dedicated solely to the wine industry. Headquartered in Los Angeles with partners and consultants across the United States, we can be found at
www.capstem.com, or follow us on Twitter at
http://twitter.com/capstem.
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Press Release Keywords:- capstem llc, wineries, vintners, wine marketing, communications, social media, wine distributors, wine retailers, price sensitivity, ttb, regulatory compliance, wine sales
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