CARY, NC, October 17, 2013 /24-7PressRelease/ -- The Cary Chamber of Commerce has launched a marketing effort to promote Cary's new branding campaign, "Cary On." Successfully blending both high-and low-tech concepts, the Cary Chamber has joined forces with Green Acres Farm to recreate the Cary On logo in a cornfield. ---
The Cary On brand contains a "power on" button to represent Cary's rise to becoming a technology hub. Most recently in August, Google named Cary the "Digital Capital of North Carolina." The corn maze connects the community to Cary's agricultural history. The logo is visible to passengers traveling in and out of the Triangle and over Cary by air, and was created with the combined efforts of a local integrated communications firm and the Cary Chamber of Commerce.
Jennifer Robinson, Cary Town council member, played a vital part in the planning and execution of the corn maze. She said, "We wanted to raise awareness of the Cary On project and continue to promote the brand." She attributes the concept to her visit to the North Carolina Outer Banks, a community that shows great pride for their towns. "We want all of Cary to enjoy this, and hope that it has a lasting impression on our community members," she said.
"The Cary On campaign was created to support economic development as well as foster community pride," said Howard Johnson, president of the Cary Chamber of Commerce. "As part of rolling out this campaign this fall, we have created promotional materials such as car magnets and T-shirts to allow our citizens to show their pride for their town. This new branding effort will impact our community for years to come and will also serve as the Chamber theme for the 2013-2014 fiscal year."
The corn maze has evoked positive reactions thus far from residents and business owners, and they are happy to see the branding campaign continue to gain momentum. Green Acres Farms, home of the corn maze, has been a Cary staple for about 15 years, where families have frequented the Christmas tree sales and have toured the corn fields. Beth and David Ferrell's family has owned the land since 1819, and were happy to help the Cary Chamber promote the new campaign.
David Ferrell, who believes this is an effective marketing method, said, "We felt like it was a way give back to the community and allow people to enjoy what we have been blessed with." The process itself took a staff of graphic design professionals who used GPS to map out the logo. The design was then cut out with a mower, which took about five hours to complete.
The Green Acres corn maze will effectively promote the Cary Chamber's campaign through October, and if taking a plane is not an option within the month, an aerial view of the field can be seen at http://www.greenacrescary.com/cornmaze/.
About the Cary Chamber of Commerce
The Cary Chamber of Commerce has supported growth within the Cary business community for over 50 years. It consists of four programs that members can become involved with, including economic development, education, governmental relations and member business services. The Cary Chamber of Commerce continues to promote Cary as one of the best places to live, work and raise a family, and helps to provide businesses with as many educational, networking and growth opportunities as possible. For more information about the Cary Chamber call 919-467-1016 or visit http://www.carychamber.com.
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