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Celebrate Oktoberfest 2011 in Downtown Rochester

Rochester Mills Beer Co's Annual Autumn Festival, Sept. 22-24
    ROCHESTER, MI, September 08, 2011 /24-7PressRelease/ -- Grab your lederhosen and bring the family. Rochester Mills Annual Oktoberfest, set for Sept. 22-24, 2011, this year will offer additional entertainment and for the first time ever the seasonal celebration lager will be available at other select bars and restaurants in the Metro Detroit Area. Now in its 13th year, Rochester Mills Oktoberfest brings the time-honored Alps tradition to Rochester with a weekend full of parties, local craft beer, authentic German cuisine and plenty of opportunities to celebrate the season with friends and family.

The weekend kicks off Thursday, Sept. 22 with a free "Rocktoberfest" concert in the tent from 6-10pm with performances by local teens attending the School of Rock and JC Drums Music School as well as a skateboard "Game of Skate" session and demo hosted by South Street Skate Park highlighting the pre-fest activities. A Ceremonial tapping of Rochester Mills Oktoberfest Seasonal Celebration Lager will take place inside the brewery at 7pm with special guests Rochester Hills Mayor Bryan Barnett and Rochester Mayor Jeff Cuthbertson.

Friday and Saturday join the thousands of visitors who annually attend to enjoy the live Oompah and polka music, Bavarian dancing and children's activities taking place behind the brewery's Rochester location. The two-day extravaganza also includes carnival games, moonwalks, a climbing wall, pony rides, petting zoo, clowns, as well as balloon and tattoo artists for the kids. Those young at heart can participate in the ever-popular sauerkraut-eating or stein hoisting competitions. The festival tent is open from 5-11pm on Friday and from 1-11pm on Saturday. Admission is only $5 for adults; children 16 and under get in free (with a paid adult). All proceeds from the annual event benefit the Make-A-Wish Foundation of Michigan and the YMCA North Oakland County Waves swim club.

"Rochester Mills' Oktoberfest has become one of the best in Michigan. The party draws repeat attendees locally and from across the state," said Rochester Mills Beer Co. marketing director David Youngman. "With each passing year, we aim to enhance our signature events and making the 2011 Oktoberfest Seasonal Lager available beyond the brewery allows more residents to enjoy the experience throughout the season."

Head Brewer Eric Briggeman has prepared fresh batches of Rochester Mills Water Street Wheat (German-style Hefe-Weizen), Lazy Daze Lite (American-style light beer) and this year's Oktoberfest (German-style lager). This year will also feature German liqueur Jägermeister drink specials.

A full menu and selection of beers on tap will be available inside the brewery during the event. Free entertainment inside the brewery features live performances by The Sun Messengers on Friday and The Remedy on Saturday, both starting at 10pm.

For more information, call 248-650-5080 or log onto

DATES: September 22nd, 23rd and 24th, 2011

Thursday (September 22) - "Rocktoberfest" 6-10pm
- Ceremonial Tapping of the first keg with Mayor(s) 7pm
Friday (September 23) - Festival 5-11pm,
- Live Band Performance 10pm-2am
Saturday (September 24) - Festival 1 - 11pm,
- Live Band Performance 10pm-2am

Rochester Mills Beer Co.
400 Water Street Rochester, Michigan 48307

$5 adults at the tent; children 16 and under get in free (with a paid adult). Must be 21 years old or older and have a valid ID to obtain a wristband to purchase alcohol.

SPONSORS:Rochester Mills Beer Co., South Street Skate Park & Shop, JC Drumin' Music Center, Community Lifestyles Magazine, Oakland County Parks, Jägermeister.

The Rochester Mills Beer Co. opened in 1998 in Downtown Rochester and has been brewing handcrafted lagers and ales ever since.  Located in the historic Western Knitting Mill, the brewery is located on Water Street, just two blocks east of Main Street. The menu features a broad selection of eclectic American cuisine, all prepared with the freshest and often local Michigan ingredients. From delectable appetizers, fresh salads, pizzas and pastas to delicious entrees and unique sandwiches, the menu has something for everyone, including the kids. Special amenities include an outdoor patio, pool tables, and live entertainment every Friday, and Saturday nights. The Lazy Daze Lounge is available for private parties. The restaurant has expanded its ability to cater off premises events and parties bringing the Mills to you.

Rochester Mills Beer Co. is a Pleszure Food Group company and a proud member of the Michigan Brewers Guild (

Since its inception in 1984, the Make-A-Wish Foundation of Michigan -- a chapter of the Make-A-Wish Foundation of America -- has brought joy into the lives of thousands of people in our Michigan community through its important wish-granting mission. The Foundation has granted more than 6,000 wishes in its 26-year history. More than 80% of the Foundation's expenditures are directly related to program services (wish granting). The Foundation has offices in Detroit, Ann Arbor and Grand Rapids. For more information, call 734.994.8620 or visit

A family-friendly swim team based out of the North Oakland Family YMCA in Auburn Hills offering competitive swimming for all age groups. Instruction, technique, yardage, a positive work ethic, team building, and loads of fun is the NOW experience. NOW is a dual affiliated team, swimming both YMCA and USA meets. NOW offers a year round swim program. Whether a developing or highly competitive, seasoned swimmer, they have a place for you. For more information visit

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Contact Information

David Youngman
Rochester Mills Beer Co.

Rochester, MI
United States
Voice: 248-797-6012
E-Mail: Email Us Here
Website: Visit Our Website

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