LAKE PLACID, NY, January 11, 2013
/24-7PressRelease/ -- Exhibitors at this year's Consumer Electronics Show, one of the largest shows in the world, insist on making common exhibiting mistakes. Over 3,000 exhibitors are currently showcasing a wide range of innovative technology products at the Las Vegas Convention Center.
Walk the show floor and you'll find many of the exhibitors who don't have a clue how to interact with the visitors, and what they need to be doing to maximize their time and money investment at CES. Unfortunately, many of the behemoths in the industry are some of the worst culprits. Company representatives stand around chitchatting to their colleagues, ignoring booth visitors, or they spewing out their sales spiel showing zero interest in what the visitor is really interested in.
It is obvious they lack the trade show exhibitor training needed to learn the essentials to really make the most of their time on the show floor.
Successful selling at CES depends, not only on innovative products and services, but more importantly, on how well the booth staffers represent them.
According to trade show training expert, Susan Friedmann, The Tradeshow Coach, "Working a trade show requires a unique mix of skills. Savvy exhibitors know that they're there to listen to the attendees. People come to shows seeking answers to specific business problems. If you're too busy spouting off your sales spiel, to listen, you'll never even hear the problem, much less understand it and offer viable solutions. Rest assured, the attendee will move on to someone who's willing to help them fix their problem. "
Susan Friedmann, The Tradeshow Coach, is an internationally recognized trade show training expert who helps companies put their best foot forward at trade shows and events. Her training programs increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.
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