PHILADELPHIA, PA, August 28, 2013 /24-7PressRelease/
-- Having gained a comprehensive education at the French Culinary Education, professional chef Tom Hurley
has developed a successful career by introducing American diners to French cuisine and other modern takes on European fare. While French cuisine has long been treasured by fine diners and notable chefs--including Julia Child--its country of origin has seemingly detached itself from the time-honored cooking style in favor of fast food. Now, French cuisine advocates, including Hurley, are making an effort to keep the tradition alive.
A recent report from CNBC reveals the situation and states, "The country that gave us the words 'restaurant,' 'bistro' and 'cuisine' is changing how it eats. For the first time in France, fast food overtook traditional restaurant receipts as the economic crisis deepened, and the share of people who pack a lunch for work is rising faster by the year. Meanwhile, lurid reports of the increasing number of traditional restaurants resorting to frozen pre-packaged meals to hold down their prices have shaken France's sense of culinary identity."
French-trained chef Tom Hurley comments, "It is quite disappointing to see that fast food is becoming a more popular option in the French diet. In order to keep this style of cuisine alive and well, it is important to preserve the culture in which it was founded." Hurley adds that French cuisine is not only defined by its unique flavor and practices, but also by its close connection with the way of life in France.
For instance, CNBC reveals how changing lifestyles in France are partially responsible for the growing appeal of fast food, "Lunches that have traditionally run two hours or even three hours in the south are being cut short by the modern work day. According to a 2011 study, the French midday break is down to an average of 22 minutes, compared with nearly 90 minutes two decades ago...According to the study, fast food expenditures have surpassed traditional restaurants for the first time, making up 54 percent of receipts."
Noting that the growth of fast-food tendencies and culture is a quick one, chef Tom Hurley adds that it is important for all those in the industry to make an effort to support traditional French cuisine. Fortunately, CNBC reports, "French lawmakers have swung into action to protect their cuisine, which the government officially considers a matter of national pride--even to the point of persuading UNESCO in 2010 to put French cuisine on its World Heritage List." Additional proposed measures include limiting venues from using the word "restaurant" in a title if only half or more of the food is made "in-house."
"This is an aggressive battle that shows a stark contrast between what culinary artists, lawmakers, citizens and economic powerhouses want. In order to truly protect French cuisine, however, I believe it is not only important to inspire chefs to preserve the art, but also motivate consumers to hold a value over the tradition," professional chef Tom Hurley concludes.
Chef Tom Hurley is a veteran culinary professional based in Portland, Oregon. Having received education at the French Culinary Institute, Hurley has been able to reinvent and carry on the traditional European cuisine and introduce it in a fresh way to American diners. Throughout his career, Hurley has founded a number of top-rated venues including Coupage in Seattle and Hurley's in Portland.