PORTLAND, OR, September 10, 2013 /24-7PressRelease/
-- As a classically trained culinary professional, Chef Tom Hurley
is well versed in the ingredients of a successful restaurant, which is why he promotes a recent report
featured in Entrepreneur. The article highlights the integral components of running a successful restaurant - beyond the obvious concerns of location, type of cuisine, rent and utilities. The article notes, "What matters most is your food, your staff and you, at the personal level. If done the right way, your restaurant will thrive and stay on top."
Chef Tom Hurley leads an accomplished career as a restaurateur, and his ventures in the food service industry have helped him amass many impressive skillsets as a leading voice in the industry. He has opened two fine dining restaurants and has earned media recognition in food industry-related publications like Portland Monthly, Food Arts and Gourmet. He was also featured on the Food Network - one of the most critical points of exposure for food industry professionals today. When approached about how to open a thriving restaurant, Chef Tom Hurley notes a few critical steps.
"Choosing your team is essential," he said. "Restaurants are a business, so it is important to recruit the best individuals to serve the needs of the venture. Not only do you want to find an executive chef to help shape the restaurant, you need to invest in marketing, legal and accounting services to make sure the business starts off on the right foot." The article also dwells on the importance of a stand-out staff: "You need to hire people who have a passion for the industry, a sense of urgency when handling customers and a willingness to be part of your team. The service experience is right up there with food when it comes to the top two elements of a magnificent dining experience."
The article also emphasizes the importance of establishing a strong food identity: Your food is your identity. You first must portray yourself in a very definable way to your customers so they can equate you as the 'go to - fill in the blank with your cuisine.' Failure to define yourself is a huge mistake when trying to separate yourself from your competition."
To make food stand out, Chef Tom Hurley recommends contemplating what makes the cuisine unique. "Creating original, authentic dishes is key," he said.
"You want to make traditional dishes even better, putting your own spin on everything you make. Not only will you be able to draw customers in with a unique taste, you'll be able to inspire them through food." Chef Tom Hurley advises restaurateurs to create a process that works for them in regards to organization and procedures, ensuring that every aspect of the business is updated regularly.
Tom Hurley is a highly acclaimed chef and restaurateur who residents in Portland, Oregon. He is trained at the French Culinary Institute and has learned the art of creating a diverse range of delicious dishes in many varieties of French, Continental and American cuisine. His two noteworthy restaurants - Hurley's and Coupage - are venues that offer guests superb selections of cuisines and an excellent culinary experience. Aside from the top-rated chef's time in the kitchen, Hurley enjoys traveling, carpentry and philanthropy.