HONG, KONG, March 27, 2014 /24-7PressRelease/ -- Hong Kong's first elite ice hockey league CIHL has announced a technology partnership with Inetasia, a regional leader in enterprise-level marketing solutions for digital initiatives. Through this partnership, Inetasia will support the CIHL in its efforts to further raise its profile throughout the region and, on broader scale, the profile of ice hockey in Hong Kong, Macau and Southern China.
Inetasia's expertise working to consolidate, integrate and quantify online initiatives makes them the ideal technology partner for the CIHL and the technology leader is committed to making a long-term investment in the league and in the growth of the sport from a grassroots level. Headquartered in Hong Kong, Inetasia has been at the forefront of Internet consulting since 1999.
The partnership includes the design, implementation and management of the comprehensive CIHL website (www.cihl.com) and CIHL app, which provides game and player updates as well as exclusive multi-media content. Inetasia also extends their support to search engine optimization and statistical analysis and consulting, in order to help the CIHL continue to grow its profile in Hong Kong and the region.
Nearing the completion of its third season, the CIHL has been growing at a rapid pace. The 2013-2014 CIHL season has been its most competitive to-date, in large part thanks to the CIHL's cornerstone initiatives, including the RBC Adopt a School program, which gives Hong Kong students an opportunity to experience hockey and the CIHL, a successful internship program for university hockey players from Canada and the United States, and partnerships with youth hockey club the Hong Kong Typhoons and the Hong Kong national U18 program. Working alongside Inetasia, the CIHL hopes to further promote these initiatives to ensure the programmes attract the brightest talents for future seasons.
For Inetasia, working with the CIHL is an opportunity for the company to further integrate themselves into Hong Kong's ice hockey community and be part of a growing sport that gains more and more players every year.
"We are delighted to have the support of Inetasia as the CIHL's technology partner," CIHL commissioner Grant Phillips said. "Interest in the league is growing on a daily basis and having Inetasia on board allows us to make the most of these opportunities to interact with players and fans alike, and grow both the CIHL brand and the league's audience."
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About the CIHL
The CIHL is Hong Kong, Macau and Southern China's first elite contact ice hockey league. Founded in 2010, the CIHL provides high-level, entertaining hockey, while working to develop future generations of Chinese hockey players.
The Royal Bank of Canada is the official league sponsor for the 2013-2014 CIHL season. This year, the league will feature four teams: the Quam Hong Kong Tycoons, AsiaXPAT Kowloon Warriors, Galaxy Macau Aces and South China Sharks.
Saturday nights from October 5, 2013 through March 22, 2014, the teams will face off at Mega Ice for two back-to-back games. Family entertainment, community events and on-ice kids' competitions are aimed at making Saturdays a true "Hockey Night in Hong Kong". The official website of the CIHL is http://www.cihl.com and a free iPhone app is available through the iTunes store.
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Our integrated solutions include digital intelligence, unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, our experienced professional services team helps our clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including Shangri-La, HSBC, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board. Learn how we can help your organization achieve digital marketing success today!
For more information, please contact Gregory Smyth, CEO
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