Sydney, Australia, October 30, 2012 /Worldwide Who's Who/
-- Clare Fernando, vice president of Analytic Partners, Inc., has been recognized by Worldwide Who's Who for showing dedication, leadership and excellence in her career.
Ms. Fernando has excelled in an analytics and research capacity for over 15 years from both the agency-and client-side. She has worked and serviced clients in industries such as banking and finance, retail, FMCG, advertising and media, online, automotive, consumer electronics, entertainment, federal government and logistics. Ms. Fernando started her career in banking and finance, working for the ANZ Bank and the Reserve Bank of Australia. She was recently the managing director and executive director for Mediabrands Analytics before moving to her current position. Ms. Fernando's unique mix of econometric modeling and consumer research acumen with extensive media experience has allowed her to apply actionable modeling and research insights to drive proven improved marketing effectiveness and greater marketing ROI and translating complex analytical and research findings into normal business speak for clients. Heading up the Australia and New Zealand operations, she is responsible for establishing a strong physical presence for Analytic Partners and driving growth by providing independent marketing science solutions to companies focused on bringing more accountability to marketing spending and communications strategy.
Ms. Fernando received a bachelor of economics (honours) in economics, marketing, government studies, economic history and philosophy in 1997 from the University of Sydney. She is also a published author and staged playwright.
For more information about Analytic Partners, Inc., visit http://www.analyticpartners.com
To view information about Clare Fernando, visit http://www.clarefernando.info
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