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WEST MIDLANDS, ENGLAND, March 15, 2013 /24-7PressRelease/ -- In a study conducted by TNS, the world's largest custom research company, brands were assessed on their business success, favourability, trustworthiness and product or service quality. As a result, Google, Kellogg's, Apple, Sony and John Lewis have achieved the top five positions (marketresearchworld.net). Matt Wassall, managing director at MJ Experia Marketing says: "All five brands enjoy an excellent reputation. In order to continue the wave of success, it is crucial to constantly work on a positive brand image and a company's corporate reputation." In a world of social media and news distribution happening within seconds, it is more important than ever before to keep a positive brand image.
Businesses are held accountable for their behaviour, visions, promises and actions. Therefore corporate reputation should be addressed with as much vigour as any other business risk (marketingweek.co.uk). Matt Wassall at MJ Experia Marketing says: "Companies need to develop a proactive approach towards reputation management to guarantee growth and remain successful on a high competitive market." The results of regular reputation analysis should then be evaluated to find out how reputation influences sales, share and value (marketingweek.co.uk). Matt Wassall continues: "Companies need to examine what is being said about their brand on different marketing channels; furthermore they have to consider how they are perceived by the audience. Are the messages a company sends out consistent with what people understand? Are they received as positive or negative?" Matt Wassall at MJ Experia Marketing explains that it is crucial to undergo the appropriate research. Only if the message is clear to people, a business will be able to target the relevant audience.
MJ Experia Marketing's corporate reputation has contributed to their current success in Birmingham. MJ Experia Marketing is an outsourced sales and marketing company that raises brand awareness on behalf of its clients. "As much as we continuously keep up with our reputation management, we recommend our clients to clearly determine their target audience before we start promoting their products or services to consumers", says managing director Matt Wassall. MJ Experia Marketing's sales representatives can then target customers more specifically which in return results in increased sales and ROI. Furthermore, the company aims for highest customer service standards. "This is a promise to our clients. Our representatives meet our clients' target audience on a face-to-face basis which creates opportunities to build relationships and trust and influences the consumers' perception of our clients' brands", continues Matt Wassall. Investing in reputation management is definitely a must for Matt Wassall and MJ Experia Marketing's success proves him right.
About MJ Experia Marketing
Recognising that today's business environment wants 'more for less, MJ Experia Marketing has been set up as an outsourced sales and marketing provider with an aim to provide better customer acquisition results, but for less cost.
MJ Experia Marketing Ltd is a force of determined business professionals with hands-on front-line sales and marketing campaign experience that have the drive to deliver improved sales revenue for clients. Since inception, MJ Experia Marketing Ltd has grown steadily. By definition, the kind of person who can do what we do isn't easy to find but today MJ Experia Marketing is a force of sales professionals who not only understand our different approach to sales improvement, but also have an excellent feel for the varying business and demographics when of implementing a new campaign.
By taking the time to understand your business dynamics by asking the right kind of searching questions on subjects often not considered deeply enough, MJ Experia Marketing helps to shape an action plan for your sales and marketing campaign that highlights what's required in order to obtain results.
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