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All Press Releases for August 19, 2013 »
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DesktopLightning Reveals Yahoo's Plan to Boost Traffic via Web Entertainment

Online traffic experts DesktopLightning describe Yahoo's new idea to increase site traffic through the entertainment sector.
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    PHILADELPHIA, PA, August 19, 2013 /24-7PressRelease/ -- DesktopLightning is always excited to see websites' strategies to induce site traffic. The company is known for distributing software that helps increase online visitor traffic. Thousands of businesses are relying on the amount of traffic they receive to drive their sales, and innovative techniques are being introduced all over the Internet. Yahoo's CEO Marissa Mayer is proud to showcase her newest method that she hopes will increase the site's visitor count.

An article in USA Today discusses how Yahoo is implementing several new features to their servers. An enhanced email service, a photo-sharing network, and an advanced weather application have all helped attract customers. Yahoo is now excited to announce that they will be offering enhanced entertainment qualities to their site. These features will include a web show hosted by John Stamos, an online comedy series, and clips from Saturday Night Live.

DesktopLightning notes how Yahoo is planning to release these features in September all at once. Popular video website Netflix used this same strategy earlier this year by providing an entire season of the popular show Arrested Development at one time.

Unlike Netflix, however, Yahoo will not be spending millions of dollars on high production costs to generate new series. They currently sport an assortment of 50 series, ranging from recipe shows to parodies. Some new series that will be introduced to Yahoo include clips from ABC's Nightline, World News, Good Morning America, and over 40 years' worth of clips from Saturday Night Live.

Another new series that will air on Yahoo is entitled Ghost Girls. Produced by Jack Black, this series follows a model similar to Ghostbusters, but with a female perspective. John Stamos will host a show that involves interviewing various celebrities along the lines of David Letterman and Conan O'Brien.

"Yahoo's plan is an intelligent one because it hones in on the way many people use the Internet for entertainment purposes," says a DesktopLightning representative. "By expanding on its video offerings, Yahoo is demonstrating its expert comprehension of what draws visitors to a website--quality content. Quality content not only attracts visitors, but also encourages visitors to stay and interact with the site."

Yahoo initially proposed this idea several years ago; however there was not much support. This was due to the fact that visitors mostly came to Yahoo for sports scores, news, and emails. Now, however, more people are turning to smartphones and tablets for quick bits of entertainment. Therefore, Yahoo believes that it is a prime time to capitalize on the market.

Analysts are noting how this is a clever maneuver for Yahoo. Since people are already coming to the site daily to check minor details and emails, they can now be presented with vast choices of entertainment. More people will come back to watch comedy clips and original series. DesktopLightning is interested to see how Yahoo's plan will fare once it is launched in September.


DesktopLightning is a company that specializes in the distribution of online traffic generating software. They focus on helping businesses accumulate visitors to their website via broadcast messages. Clients have the option of using a free or platinum version. The platinum version comes with features like additional fonts, images, and colors. Customers who order the platinum version also have the option to see statistics that display the success of their advertising. DesktopLightning has a dedicated support staff that is available to answer questions 24/7.

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