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All Press Releases for February 06, 2014 »
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DownTown Mystic On E Street With New Americana Single

New DownTown Mystic single "Way To Know" features Garry Tallent & Max Weinberg from Bruce Springsteen's E Street Band.
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  • <strong>Way To Know Single Cover</strong>
    NEW YORK, NY, February 06, 2014 /24-7PressRelease/ -- Sha-La Music releases new DownTown Mystic single Way To Know at Americana Radio.

Americana/Roots Rocker DownTown Mystic's new single Way To Know, featuring Hall of Fame E Street Band rockers Garry Tallent on bass and Max Weinberg on drums, follows on the heels of the success of In The Cold, the 1st single from the self-titled DownTown Mystic release at Americana Radio.

Sha-La Music released 3 Digital Singles by DownTown Mystic last year, including Way To Know, that garnered worldwide radio play on over 8,000 stations prior to the release of the DownTown Mystic album. DownTown Mystic's Robert Allen says, "the success of the digital singles gave us the confidence to release a full physical cd and promote it to Americana Radio in the US."

Since its release, DownTown Mystic has spent 17 consecutive weeks on the AMA Americana Radio Charts, including the Top 20 on the Roots Music Report and Roots 66 Airplay Charts, making it DownTown Mystic's most successful release to date. Robert comments, "we receive good airplay all over the world, so coming back to the US to have a go at Radio was a big deal for us." Thanks to strong support from Americana stations like WQBR, WRRW, WHAY, WFIV, KCCT and, DownTown Mystic has received steady airplay, allowing it to creep up the charts. The cd has also received more radio play in Europe than its critically acclaimed predecessor, Standing Still.

The new Way To Know single differs from the digital release in that it has some new guitar parts added as well as a new mix. Robert, who wrote and produced the track, credits Garry Tallent with coming up with the up-tempo driving arrangement. Robert adds, "Garry heard the song as this Stones kind of track and the funniest thing I remember was Garry telling Max to play like Charlie Watts".

Way To Know has also been heard on TV shows like NBC's The Voice and Last Call with Carson Daly, as well as shows on MTV, USA Network and the History Channel.

"Way To Know", a straightforward rocker in the best Stones tradition...a perfect radio-single"...Dani Heyvaert/Rootstime.Be

"Way To Know...with its airwave friendly hooks and some fine slide guitar that soars over the melody." ...Paul Kerr/Blabber'n'Smoke

"Summer-sounding music in the dead of winter? - I'm sold!"...Dave Stratton/PD WQBR

Way To Know on YouTube:

Listen to full CD:

Lyrics to DownTown Mystic

DownTown on E Street Blog:

DownTown Mystic is available on iTunes:
The DownTown Mystic CD is available on
CD Baby:

DownTown Mystic on Direct Current RADAR:

Contact: Fred Boenig/AmericanaMediaProductions: / 484-239-3219
Keith Parnell/AmericanaRadioPromotion: / 706-797-3771

Sha-La Music:

Formed in 1987, Sha-La Music, Inc. is an independent Publishing & Production company that includes a Record Label with worldwide digital distribution from The Orchard, one of the largest Online Distribution companies. Sha-La has scored sync success with top Music Licensing companies in New York, Los Angeles and Chicago such as Jingle Punks, Chop Shop Music, Bunim/Murray, Music of The Sea and PlayNetwork. Sha-La has had music placed on shows like NBC's Emmy Award winning The Voice, Carrie Diaries on The CW and American Pickers on The History Channel, as well as shows on MTV, USA, Lifetime and WE.

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Contact Information:
Robert Allen
Sha-La Music, Inc.

Hillsdale, NJ
Voice: 201-664-1955
E-Mail: Email us Here
Website: Visit Our Website
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