/24-7PressRelease/ - FRISCO, TX, July 03, 2008 - Wal-Mart Game Buyers Rewarded with 10 Ringtones or Images from Action Game
Gamers who awaited the arrival of Kane & Lynch: Dead Men, the new action thriller video game from Eidos Interactive, one of the world's leading publishers and developers of entertainment software, are in for a treat if they purchase the video game from Wal-Mart.
Thanks to an exclusive promotion Eidos is launching with Wal-Mart and PlayPhone, Kane & Lynch games sold at the mass retailer will include $10 worth of exclusive ringtones and images from the action thriller. Consumers will download the content from walmart.com/mobile; Wal-Mart's newly launched mobile content service powered by PlayPhone.
Kane & Lynch: Dead Men, a highly anticipated game for the Xbox 360 video game and entertainment system, PLAYSTATION 3 computer entertainment system, PC Games for Windows and digital download, and mobile platforms, debuted in Wal-Mart stores on November 20, 2007. While supplies last, consumers who purchase the game at Wal-Mart or at walmart.com will receive a promotion code inside the game packaging good for 10 free ringtones or images. Consumers will be directed to a Kane & Lynch landing page on the walmart.com/mobile site to redeem their content. At the end of the promotion, they will be invited to join Wal-Mart's mobile content subscription program.
The Eidos Kane & Lynch promotion part of a multi-million dollar marketing campaign for the new game was developed in conjunction with PlayPhone, a leading operator of top mobile entertainment destinations for consumers that powers the Wal-Mart mobile store, and Promotional Currency, PlayPhone's digital promotions agency.
Lindsey says the team at PlayPhone and Promotional Currency knew Eidos was unveiling Kane & Lynch and approached the company about participating in an exclusive promotion that would also help launch Wal-Mart's new mobile store.
"We thought it was interesting because Wal-Mart is moving quickly in the digital technology arena," notes Lindsey. "Because we sell our products to Wal-Mart in the U.S., Canada and Mexico, our company is really woven into Wal-Mart and we saw this as a great way for us to help them differentiate in the market.
"Promotional Currency (PC) and PlayPhone made the process easy," adds Lindsey. "Once we got the game assets to them, they were able to create appropriate ringtones and wallpaper images in a matter of days. They also turned around a landing page for us. PC and PlayPhone are at the forefront of digital technologies and understand what consumers want in a promotion. They also know how to incorporate the technologies into compelling turnkey promotional programs - making them an ideal promotional partner for us."
Barry Schaffer, president of Promotional Currency, says the power of the Kane & Lynch promotion is that it accomplishes several feats at once.
"It raises awareness about Wal-Mart's new mobile content store, works as a customer acquisition program for Wal-Mart's mobile customers and, at the same time, gives Wal-Mart consumers tremendous value," notes Schaffer. "It also spotlights the new Kane & Lynch game in a very unique way. It's an exciting promotion and we are excited to be a part of it."
Ron Czerny, Founder and CEO of PlayPhone, concurs.
"PlayPhone's relationship with Wal-Mart represents an unprecedented opportunity to leverage mobile content in a way that adds substantial value to retail products." says Czerny.
"PlayPhone and Promotional Currency are able to develop these kinds of unique promotions for Wal-Mart, helping Wal-Mart leverage their new mobile store, assist Wal-Mart in creating cutting-edge promotions for their vendors, and reward Wal-Mart shoppers with powerful value-added incentives that they can only get at Wal-Mart," he adds.
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