PALO ALTO, CA, December 30, 2009
/24-7PressRelease/ -- Businesses that make it easy for recipients of their email marketing messages to share the content on social media will outpace their competition, according to email marketing expert David Kearney, CEO of Boomerang.com. A good place to start, he noted, is email marketing services provider Boomerang's array of tools that help to facilitate this kind of sharing, which ultimately combines social media and email ever more closely in their symbiotic utility for marketers.
"More than anything else, making it easy for message recipients to share information online enables organizations to combine their social media and email communication efforts," said Kearney. "It is becoming increasingly critical to combine these tools in meaningful ways. Research shows that email remains their favored channel when message recipients want to share content; even so, the reasonable presumption is that they want to share via other channels, as well, and will do so in ever greater numbers as social media continues to gain a foothold."
A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.
Email continues, by a wide margin, as people's favored communication channel for the sharing of online content, research from ShareThis recently indicated. Among users studied by ShareThis, 46 percent share content via email compared to just over 33 percent via Facebook, for instance (and a smaller percentage via Twitter). Combining it all, Boomerang provides a number of social media tools that can help businesses unify their social media and email marketing efforts and thus maximize the sharing of content on both fronts:
• Boomerang Hotlinks is a URL-shortening tool that enables anyone to convert long URLs to short ones. Placed in messages, these are much quicker and easier for recipients to subsequently share on the social media sites they frequent.
• TwitterBlog enables email marketers to automatically tweet blog entries.
• Automated Blog Newsletter helps email marketers to convert a blog to an e-mail newsletter, thus combining two tasks into one to save time and reach larger audiences with a unified message.
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang's email hosting tool, BlastWizard, "Best Mass Email Tool." Boomerang's email marketing videos are available for free to anyone.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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