PALO ALTO, CA, April 06, 2009
/24-7PressRelease/ -- Email marketing firm Boomerang.com announced the availability of several free email marketing webinars, which the company hosts every week. Email marketing expert David Kearney, CEO of Boomerang, noted that his firm provides these email marketing tutorials to help small and large businesses alike improve their email campaign efforts. These live demos of the firm's product, BlastWizard, typically last less than 30 minutes because, Kearney further noted, Boomerang's award-winning email hosting tool is exceedingly easy to use.
"Free demos quickly reveal that Boomerang's email hosting tool is easy to use and ideal for small and large businesses alike," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website. "Boomerang's expertise in email marketing runs deep, spanning the company's work not only with small businesses, but also with large, enterprise clients. Because of this, Boomerang is able to provide custom-tailored email campaign solutions."
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.
The Boomerang Email Marketing Blog offered details on upcoming live email marketing events. Boomerang's experts guide attendees through the details of setting up an email campaign, demonstrating how to upload contacts, create professional-looking HTML templates with BlastWizard, and gain access to Boomerang's email hosting reports. Personalized times are available for companies that cannot attend a scheduled event.
Boomerang's customizable email hosting tool for small business, BlastWizard, is available for a free trial. In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool."
"BlastWizard is an easy-to-use, customizable email marketing tool perfect for businesses of all sizes," said Kearney. "Experts at Boomerang tailor the technology to each client's needs. Every implementation of BlastWizard is therefore different. Plus, the technology itself is a product of Boomerang's years of experience with enterprise clients, so business owners also benefit from Boomerang's exceptional expertise in developing complicated, far-reaching email campaigns."
Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
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