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Esscentual Alchemy Gifts Natural Perfumes at GBK's Gift Lounge in Honor of American Music Awards

Esscentual Alchemy, in association with The Artisan Group, gifted its handcrafted natural perfumes to celebrities attending GBK's Luxury Gift Lounge in honor of the 2012 American Music Awards. The event took place November 16-17 at the Andaz West Hotel in West Hollywood, CA.
    December 07, 2012 /24-7PressRelease/ -- Esscentual Alchemy, in association with The Artisan Group, gifted its handcrafted natural perfumes to celebrities attending GBK's Luxury Gift Lounge in honor of the 2012 American Music Awards. The event took place November 16-17 at the Andaz West Hotel in West Hollywood, CA.

Esscentual Alchemy (http://www.esscentualalchemy.com), in association with The Artisan Group, gifted its handcrafted natural perfumes to celebrities attending GBK's Luxury Gift Lounge in honor of the 2012 American Music Awards. The event took place November 16-17 at the Andaz West Hotel in West Hollywood, CA.

"The celebrity guests and press at the AMA gift lounge were very enthusiastic about The Artisan Group exhibit," said Amanda Feeley, owner of Esscentual Alchemy. "It was a pleasure to have my natural eau de parfum line at the AMAs, and it was a great follow-up to my participation at the 46th Annual CMA Awards gift lounge earlier in the month."

Esscentual Alchemy gifted five natural perfume scents including "Little Black Dress,""The Delicate Ones,""Autumn Spice,""Vanilla Citron" and the ever popular men's fragrance,"Lumberjack Man." All are available at http://www.esscentualalchemy.com.

On hiatus from celebrity gifting for now, Feeley is focusing on debuting four new fragrances in association with perfume blogger and author Sheila Eggenberger's "Devilscent Project." The project, based on the novel "Quantum Demonology," is described by Eggenberger as "a multimedia endeavor standing in the crossroads between a 21st century Faustian tale, the perfume blogosphere and six exceptional indie perfumers... all exploring the nature of good and evil, ambition and perdition, sin, sex... and scent."

"I'm excited about letting into the wild my new perfumes inspired by the Devilscent collaboration," smiled Feeley. "They are adventuresome scents that promise to live up to the name of the project." More details will be available on the Esscentual Alchemy blog (http://esscentualalchemy.wordpress.com/) in the coming days.

Esscentual Alchemy natural perfumes have been described as complex and emotive. The company's fragrances are in the hands of Ryan Gosling ("Lumberjack Man"), Camryn Manheim ("Autumn Spice"), Drew Barrymore ("Blushing Beauty") and Christina Hendricks ("Moon Valley" and "A Mermaid's Carnation"). Feeley recently participated in the Official Talent Gift Lounge for The 46th Annual CMA Awards, where her natural eau de parfums went to Carrie Underwood, Miranda Lambert, Kelly Clarkson and other A-list country music celebrities. Her scents "Sax and Violets" and "Bennacht" were also gifted at GBK's Luxury Gift Lounge for the 2012 MTV Movie Awards.

Feeley is a classically trained musician and finds inspiration in the parallels between making music and making perfume. She creates her natural scents in a process that calls on her skills in both areas. "I am," she says, "composing music for your nose."

Esscentual Alchemy products are available at http://www.esscentualalchemy.com and are carried at Artisan Peace Stores (http://www.artisanpeacestores.info).

For more information about Esscentual Alchemy, visit http://www.esscentualalchemy.com or contact Amanda Feeley at 515-233-1468. Follow the progress of the Devilscent project and other Esscentual Alchemy endeavors on the Esscentual Alchemy blog (http://esscentualalchemy.wordpress.com/) and its Facebook page (http://www.facebook.com/esscentualalchemy).

ABOUT ESSCENTUAL ALCHEMY
Esscentual Alchemy (http://www.esscentualalchemy.com) is the brainchild of owner Amanda Feeley, a classically trained musician who is driven to create handcrafted all natural perfumes that are compelling, luxurious and memory-making.

ABOUT THE ARTISAN GROUP
The Artisan Group(TM) (http://www.theartisangroup.org) is an elite art promotions group representing talented small-business artisans at the best celebrity gift lounges. The organization provides a collective sampling of handcrafted products to celebrities and members of the press at top luxury gift lounges such as those leading up to The Academy Awards, The Golden Globes, The MTV Movie Awards and The Primetime Emmys. Membership in The Artisan Group is juried and by invitation-only. The Artisan Group also offers its members guidance in the areas of sales, marketing, social media and public relations.

For press inquiries regarding The Artisan Group, please visit http://www.theartisangroup.org or email press@theartisangroup.org.

Media Contact:
Amanda C. Feeley
Esscentual Alchemy
515.233.1468
http://www.esscentualalchemy.com


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