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All Press Releases for February 12, 2014 »
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Extreme Winter Conditions: What You Need to Know

With extreme weather conditions it is difficult to know how to treat an array of skin care conditions.
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Skin MD Natural Shielding Lotion was developed by a team of innovative chemists, with over 50 years of combined experience developing personal care products.

    BEVERLY HILLS, CA, February 12, 2014 /24-7PressRelease/ -- With extreme weather conditions it is difficult to know how to treat an array of skin care conditions. Most people are not aware of which skin care lotions are the best for one's skin. Every year the skin care market is bombarded with new lotions claiming to solve dry skin issues. Yet when a person goes to their Dermatologist, most don't actually know the ingredients that go into the skin care products or the actual tests that were done to support the healing claims in recommending a treatment.

So what is the best moisturizer for dry skin? What are the key points one must know when looking for an effective dry skin treatment?

Using the wrong lotion can cause dry skin.

Some conventional lotions contain heavy artificial moisturizers and dangerous synthetic chemicals. These lotions coat the skin in a greasy film, giving the illusion of moisture while actually damaging the way a person's skin functions naturally. The body's skin produces natural oils to keep skin moisturized and overuse of artificial moisturizers interferes with this process. Furthermore, artificial moisturizers trick skin into thinking that it has enough moisture, causing a signal for the skin to stop producing its own natural oils. Skin MD Natural Shielding Lotion, a revolutionary discovery in the field of skin care will not cause this to happen. It works with your skin and not against it."

The best way to heal dry skin is to strengthen the skin's own natural barrier.

There is only one type of lotion designed to work with the body's skin and restore the skin's barrier - a Shielding Lotion. Dr. Brain Zogg, a board-certified dermatologist, describes how a shielding lotion works, "Shielding lotions are lotions that form a protective shield with the outer layer of skin and help keep out irritants and chemicals. They also allow the natural oils and moisture to remain in the skin so it can heal better. It is a big advantage that shielding lotions are light and go on without a greasy mess. Your skin needs help to keep out these moisture-robbing irritants. A fundamental difference between Shielding Lotions and traditional lotions are that Shielding Lotions enhance the skin's own natural protective abilities. Shielding Lotions turn the outer layer of your skin into what could be described as a hydrating invisible shield, making them many times more effective than mere protective lotions and moisturizing creams."

Most skin conditions are caused by the overwhelming amount of chemicals your skin comes into contact with daily.

Shampoos, antibacterial soaps, cosmetics, fragrances, colorants and other irritants bombard and penetrate a person's skin. These harsh chemicals and irritants break down the skin's natural protective ability and strip away moisture, while others lodge in the pores causing irritation and other negative reactions. Limiting one's exposure to products containing unnecessary chemicals can help one prevent against dry skin and other skin irritations.

Skin MD Natural Shielding Lotion was developed by a team of innovative chemists, with over 50 years of combined experience developing personal care products for many internationally respected cosmetic companies. It is formulated with a special blend of five natural plant extracts that provide skin with unbeatable moisture while being lightweight and non-greasy. 21st Century Formulations is also committed to protecting the environment and is proud to say Skin MD Natural and Skin MD Natural + SPF 15 are manufactured in the United States using 100% solar power, free of animal products and animal testing.

Purchase SkinMD Natural Shielding lotion at any pharmacy in the United States or by calling 21st Century Formulations, Inc. located in Beverly Hills, CA. They can be contacted at 1-800-540-4790, through their website: or emailed directly:

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Jon Soeder
21st Century Formulations

Beverly Hills, CA
Voice: 800-540-4790
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