HUNTERSVILLE, NC, December 30, 2008
/24-7PressRelease/ -- In an effort to reach out to new markets, EZ-Dock announces that their site is now available in Spanish, taking advantage of a large and growing demographic outside of the USA market. One of the leading providers of boat dock solutions, EZ-Dock has grown into one of the top manufacturers of
modular floating docks in the world.
This new site development is expected to increase the brand awareness for EZ-Dock in the Spanish speaking countries of Mexico, Spain and South America markets. The
floating dock systems available are great for residential or commercial use. With more Spanish speaking families purchasing homes and businesses, the addition of a Spanish version of the site was a necessity in order to stay competitive in the Hispanic market. "The Spanish speaking market is demanding a contact point with the major companies today and our website has the opportunity to be just that," says Vicki Douglass, Marketing Manager of Play Power, the parent company of EZ-Dock.
The
plastic floating docks have been marketed to other languages in the past through various means such as print and radio, but never before on the internet. This is a testament to EZ-Dock's market awareness and their ability to adapt their marketing strategies to take advantage of opportunities. "Taking advantage of an opportunity takes a different level of commitment than simply recognizing one and this development with the site took that kind of commitment," says Douglass.
About US
EZ-Dock was started in 1990, the company was begun by partners with a dream to revolutionize the boat dock industry. The result was a plastic floating dock consisting of sections that were easy to configure, install and remove seasonally or during hurricanes. EZ-Dock has established themselves as a leader in boat docking systems as well as systems for docking personal watercraft (PWC) and Sea Doo boats. More information can be found by visiting
www.EZ-Dock.com or by calling 1-888-752-9349.
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