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All Press Releases for December 02, 2009 »
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Fashion fans flock to Florence for the Pitti Immagine
Fashion fans planning a trip to Florence in the new year will be in for a treat if they visit the city during January. 
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    MANCHESTER, ENGLAND, December 02, 2009 /24-7PressRelease/ -- Florence is playing host to the 77th edition of the Pitti Immagine Uomo, an international fashion event designed to showcase the best of Italy's haute couture industry.

People booking hotels in Florence may want to head down to the Fortezza da Basso, where the main event will take place.

The Pitti Immagine Uomo is a feast of male fashion, featuring premieres and international debuts from both Italian and foreign fashion houses.

Throughout the event, which runs from January 12th to 15th 2010, more than 700 companies will exhibit some of their latest offerings on the 14 stages that will guide visitors through the world of men's fashion.

Fashionistas will also be treated to a new layout for this year's show, with the main pavilion undergoing a re-design by Patricia Urquiola. This will offer an "urban fashion district" where fashion houses will display their wares.

A special exhibition space outside the Arena Strozzi will also be erected. Eli Di Franco will be presenting its latest designs on the stage, as will Fornarina. The latter will see its Fornarina Sportglam collection make its international debut on the fashion scene.

If you're heading to the Pitti Immagine Uomo this year, we strongly advise that you book your hotel Firenze as soon as possible, given the huge popularity of the event.

Other attractions in the Tuscan regional capital include the Battistero di San Giovanni - believed to be the oldest building in the city - and Florence's cathedral, the Basilica di Santa Maria del Fiore.

Editors notes
LateRooms is one of the UK's leading online accommodation sites offering late availability deals in over 22,000 properties worldwide, ranging from bed and breakfasts to five star luxury hotels.

LateRooms offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book by phone or online 24/7, whether booking 12 months or 12 minutes in advance - whatever time, whatever day.

LateRooms arm the customer with information to help them choose the right hotel. Users can read from over 350,000 true hotel reviews, written by customers who have booked through LateRooms and actually stayed at the hotel.

LateRooms is the first online site to use VisitBritain's official national classification system to rate its hotels, bed and breakfasts and guest houses. This ensures customers know the standards of quality they can expect when making a reservation.

For further editorial information please contact:

tom.sheppard@laterooms.com
0161 831 1000

Website: http://www.laterooms.com


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