KENT, ENGLAND, February 18, 2013 /24-7PressRelease/
-- Foresters - the international financial services organisation - is celebrating the success of its latest collaboration with Bauer Media's Cash for Kids (CFK) charity, aimed at helping less fortunate children aged 0-18.
The Cash for Kids Mission Christmas Appeal 2012 helped over 250,000 children to have a better Christmas and granted a record breaking GBP5.3m in cash, gifts and toys.
The Appeal, which was delivered in many major cities across the UK, was in aid of local children and young people suffering from neglect and poverty. It was the latest joint campaign between Foresters
and CFK. Since 2009, campaigns have included several local projects, two Christmas Toy Appeals, and the creation of the Cash for Kids Family Day in 2011.
Foresters underwrote a substantial promotional campaign in order to let the public know about the Appeal and get people involved, whether by donating a new toy, making a cash donation, or helping with the logistics of toy collections. The campaign used a combination of radio promotion, PR and marketing materials - the latter were distributed across thousands of high street collection points.
Forester members and staff were heavily involved, over 60% of Forester UK Head Office staff helped (some of these activities were carried out during working hours) and 977 Foresters' volunteer members did their bit, collating and wrapping a total of 3949 baby packs.
Steve Dilworth, Managing Director, Member Network UK from Foresters, comments: "The Appeal epitomises everything that Foresters stands for - we believe in enriching the lives of our members, their families and the communities they live in. We're member-based, family-focused, and community spirited.
"Supporting the 2012 Mission Christmas Appeal for Cash For Kids and helping light up the lives of thousands of less fortunate children in the UK fits the Foresters purpose. We would like to say a massive thank you to everyone who helped make the Appeal such a success - it is such a fantastic achievement!"
Mr. Dilworth adds: "For 2013, there will be more activities and we will announce them on our website shortly - so please keep checking back for more information".
Sally Aitchison, Managing Director, Bauer Radio's Cash for Kids, says:
"We are so grateful for the support which we receive from Foresters and Forester members. The success of this campaign is enhanced by our partnership."
Please visit www.facebook.com/forestersuk
to see pictures of some of the events.
Cash for Kids Website: www.cashforkids.uk.com
At Foresters we believe in enriching the lives of our members, their families and the communities they live in. We're member-based, family-focused, and community spirited.
Our products benefit both your family and your community. We champion the well-being of families through quality financial products, unique member benefits and inspiring community activities.
We share our financial strength with over one million members across the United Kingdom, Canada and the United States. Throughout our 135-year history, our purpose has been to enrich the lives of members, their families and communities. The priorities remain today and will guide our future.
As an example, our work with Cash for Kids in their 2012 Mission Christmas Appeal helped over 250,000 children to have a better Christmas and granted GBP5.3m in cash, gifts and toys to local children.
Forester Life has funds under management of GBP938m* and is part of Foresters, the international financial services organisation.
Internationally, Foresters has over GBP11bn* funds under management and has been assigned an 'A' excellent rating by A.M. Best.**
Safeguarding our members' interests is at the heart of what we do. Being financially strong and responsive, with sound governance and continuing professional service have always helped us to protect our members' benefits.
*As at 30 September 2012
**An 'A' excellent rating is assigned to companies that have a strong ability to meet their ongoing obligations to policyholders and have, on balance, excellent balance sheet strength, operating performance and business profile when compared to the standards established by A.M. Best Company. In assigning Foresters rating A.M. Best stated that Foresters outlook rating is 'stable', which means it is unlikely to change in the near future, assuming Foresters financial strength is maintained and operations grow. A.M. Best assigns rating from A++ to F, A++ being superior and A and A- being excellent ratings. This rating was assigned on 6 July 2012. Our International Head Office is located at 789 Don Mills Road, Toronto, Canada M3C 1T9.---
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