All Press Releases for April 14, 2014

Fusion Affinities Ltd Controversial Statement: 'Engagement More Effective To Increase Sales Than Promotional Advertising'

New research reveals that marketers concentrating on promotional advertising may not achieve the long-term success they are looking for.

    BRISTOL, ENGLAND, April 14, 2014 /24-7PressRelease/ -- Fusion Affinities Ltd insist that focusing on engagement to personalise the customer experience rather than promotions is what leads to an increase in sales.

According to an article by Juliet Hilditch, posted on, the Institute of Promotional Marketing (IPM) warns businesses not to rely on promotions. New data reveals that in 2013, marketers spent nearly GBP55 billion on promotional marketing. A significant proportion of GBP40.4 billion were spent on price cut promotions.

Callum Sherlock, Managing Director of Fusion Affinities Ltd, says: "The figures show that businesses are focusing a lot on offering promotions to consumers. This may help attract customers in the short-term; however in order to increase sales and the ROI in the long-run, business owners need to think outside the box." Fusion Affinities Ltd believe that constant engagement with consumers is the key to long-term success.

About Fusion Affinities Ltd

The IPM figures show that businesses who focus mainly on price discount promotions could be damaging their long-term values. "Likely due to the current economic climate, consumers see promotions every day, everywhere," says Callum Sherlock of Fusion Affinities Ltd. "At this stage, promotions become normal and are not seen as something unique or special anymore," explains Callum Sherlock. Head of Insight at the IPM, Paul Godwin, finds that promotional campaigns have changed from their original purpose of generating interest to a rather desperate attempt to attract a high volume of consumers to buy into the brand. He says: "After all, when everything is discounted, nothing is. The big question for brands and retailers has to be how best to strike a balance between price discounting and promotions that adds value to everyone."

Callum Sherlock of Fusion Affinities Ltd believes that engagement with consumers helps achieve long-term customer satisfaction and loyalty. "Really showing how much you care about people by listening, conversing with them and being there to answer questions honestly will encourage success," says Callum Sherlock. "It may sound simple, but in an advertising world full of in-transparent promotions, consumers appreciate a simple and honest approach. This is how a brand can really stand out from the competition."

Fusion Affinities Ltd is a direct sales and marketing company based in Bristol. The firm is raising brand awareness on behalf of their clients and is outsourced to sell their products and services. With a remarkable track record of being customer focused, Fusion Affinities Ltd have increased their clients' sales by over 20% in the last 30 days through their face-to-face interaction with consumers. Now, the firm is preparing to dramatically propel their direct marketing campaigns throughout the City of Bristol to gain further momentum for Q2 of 2013.

Fusion Affinities Ltd is an outsourced sales and marketing firm based in Bristol. Fusion Affinities Ltd, strategically develops innovative direct marketing campaigns to market your product or service to your specified market. We align our campaigns with your key business goals, to generate maximum results for your company.

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Contact Information

Callum Sherlock
Fusion Affinities Ltd
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