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Grimaldi's Pizzeria Makes California Debut January 29

El Segundo Restaurant Kicks Off the Brand's Expansion into California With Opening Activities Celebrating the 50th Anniversary of AYSO With Support from the LA Galaxy
    SCOTTSDALE, AZ, January 24, 2014 /24-7PressRelease/ -- WHAT: Grimaldi's, the pizza that made the Brooklyn Bridge famous, will open its first West Coast location in El Segundo, kicking off the company's expansion into California with a ribbon-cutting and a dinner celebrating the 50th Anniversary of AYSO and benefitting AYSO El Segundo (Region 92), with support from the LA Galaxy.

WHO: - Grimaldi's CEO Joey Ciolli, President and COO Eric Greenwald and Corporate Chef and
champion pizza dough tosser Cory Lattuca
- El Segundo Mayor Bill Fisher (and fellow council members)
- The LA Galaxy Star Squad and the team's mascot Cozmo
- AYSO Region 92 El Segundo Regional Commissioner Eric Stolker
- AYSO soccer families and friends

OVERVIEW: The celebration will include red carpet arrivals; a ribbon-cutting with Grimaldi's execs, Mayor Fisher, LA Galaxy Star Squad members, Cozmo, and Stolker; Star Squad performances; a 30' x 30' foot inflatable goal post; and a 3-course dinner benefitting AYSO Region 92. Dinner is $20 for adults and $10 for kids. Members of the media are complimentary with advance confirmation.

WHEN: Wednesday, January 29, 5:30 p.m. ribbon-cutting and 6:00 p.m. dinner.

WHERE: Grimaldi's Pizzeria, 2121 Rosecrans Ave., El Segundo


In the world of pizza, Grimaldi's is an institution that has garnered more awards than any other pizzeria in the country with more celebrity sightings than most five-star restaurants. Using only the freshest ingredients, a "secret recipe" pizza sauce, handmade mozzarella cheese and dough, Grimaldi's serves traditional pizza (as it began in Naples, Italy) in an upscale yet casual, family-oriented pizzeria.

Guests are welcomed by Frank Sinatra crooning in the background, more than 100-years of coal brick-oven pizza making traditions, and the tantalizing aroma of pizza and calzones baked to perfection in the signature coal-burning ovens.

Designed and built by hand, the coal-fired ovens at Grimaldi's Pizzeria deliver a unique flavor and consistency that is just not possible from wood or gas ovens. Weighing in at 25 tons each and heated by 100 pounds of coal per day (cleanest burning fuel available and environmentally tested), the oven heats up to 1,200 degrees. The intense heat of the oven evenly bakes the pies to create Grimaldi's famous crispy and smoky thin crust that Zagat has voted best pizza year after year.

It has been said that the secret to true New York-style pizza is the water. Grimaldi's believes that too, going to great lengths to keep the integrity of the water used in the Brooklyn pizzeria by hiring a chemist to analyze and recreate the mineral content and exact composition of the water to ensure the dough tastes the same in California.

For more information on Grimaldi's Pizzeria visit

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Scottsdale, Arizona
United States
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