Helping Pharmaceutical Companies Improve Marketing Strategies Through Online Mapping
Armed with updated data and online mapping tools, pharmaceutical companies can improve their marketing strategies.
NAPERVILLE, IL, November 04, 2013 /24-7PressRelease/ -- Recent medical reports estimated that $300 billion is how much the revenue is for the pharmaceutical industry making it one of the world's top industries today. Every year, there are hundred more new companies that jump into the the wagon hoping for a taste of success. But since the market is changing rapidly as the turn of the years, pharmaceutical companies need to use reliable tools to make their market search more targeted. Using Topo.ly online mapping tools like Topo.ly, they can drive performance, increase revenue, and enhance the bottom line - to be successful amidst the stiff competition.
Topo.ly's easy create-a-map feature makes it the simplest and fastest map making software that most companies use. They believe that when Excel data is visualized through maps, the faster and better analysis can be accomplished. The Florida Governmental Utility Authority (FGUA) is one of the satisfied Topo.ly users. They said, "I recently subscribed to your service. It's been quite helpful in helping my organization... Thank you... It's been extremely helpful."
The Online Mapping Advantage When Meeting Pharmaceutical Challenges
While many pharmaceutical companies have successfully deployed a line of successful strategies to target the various customer types, there are still many opportunities that come their way like recent business and customer trends as well as opportunities for increasing profitability. To help new companies meet the growing challenges in pharmaceutical industry, they need to learn the 3 simplest methods:
Research and Gather
The pharmaceutical industry is characterized by heavy researches. While large pharmaceutical companies can allocate significant resources in this regard, new pharmaceutical companies need not to spend that much. With Topo.ly online mapping, this method is affordable. Standard users can even save their Excel data for free. Research and gathering all important information plays a significant role to make marketing strategies successful. After gathering all information to Microsoft Excel, they can understand where their market is and where their data is leading them to. Information that can be collated include:
- Hospital records
- Doctor records
- Clients and Patients
- Home Care
Data Visualization through Online Mapping
Once information is completed and gathered, pharmaceutical companies can now create a map to make their Exce data made more sense. Topo.ly allows its users to visualize their data through maps in 3 minutes or less. As they see their maps, they can understand where their markets could be and what strategic business plans can be designed and promoted. Levels of planning and marketing strategies include:
- Introduction of new products
- Collaboration of products
- Marketing of niche medical formulation
Pharmaceutical companies that use Topo.ly for data analysis can use its many different features. Heatmapping is used most often to identify the percentage of areas by category. For example, they can paste their data of those using chronic therapy and add territory boundaries like states, counties and zip codes. The map can be separated by different colors to represent different percentages. For instance, a user prefers to create a map with 4 different colors representing the top 25%, th next 25% and so on. When the map is plotted, they can clearly see which parts in the territory are denser.
Topo.ly develops tools to transform analysis into a visual experience. It's mapping technology is one of the most powerful ways to visualize data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or mitigate market risks. Topo.ly leads in data simplification and presentation and is committed to delivering the tools businesses need to outpace competition.
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