New products and channels spur holiday season sales compared to a year ago.
Pro Skater Brandon Biebel Receiving His Custom King Ice Skateboard Pendant
In 2013 we focused on giving customers what they wanted.
LOS ANGELES, CA, January 29, 2014 /24-7PressRelease/ -- King Ice today reported an increase in holiday season sales compared to the same period last year. King Ice is an online retailer specializing in hip hop jewelry including pendants, chains, rings, watches, bracelets, and more. While other retailers have given disappointing forecasts for holiday-season sales due to a shortened 2013 holiday shopping season and traffic slumps, King Ice recorded its best year ever.
For the November-December holiday season, King Ice reported an 80% increase in sales compared to 2012. The increase in sales can be attributed to the retailer's multichannel approach. In July of 2013 King Ice joined Karmaloop's Kazbah marketplace. Kazbah is Karmaloop's independent marketplace for up-and-coming brands. Kazbah accounted for 44% of the company's holiday season sales.
King Ice sold thousands of during the shopping season. The number of products ordered on the jeweler's website during the holiday season increased by 49%. King Ice attributes the increase in products ordered to the new collections added in 2013. King Ice introduced new collections of curb chains, mini pendants, watches, and medusa jewelry.
"In 2013 we focused on giving customers what they wanted," said Tom of King Ice. "Our fans reached out to us on Facebook and YouTube to tell us exactly what they were looking for. They asked for mini pendants so we introduced custom mini pendants featuring Jesus pieces, angels, crosses, and Egyptian symbols. The success of our company lies on following trends and listening to our customers."
About King Ice
King Ice is an online retailer of hip hop jewelry and apparel. The company is known for its selection of hip hop chains, earrings, pendants, watches, bracelets, rings, apparel, and accessories. King Ice carries name brand products such as Gucci, G-Shock, Hustler, Beats by Dre, and Mitchell & Ness. King Ice has worked on custom pieces for Snoop Lion, Mike Tyson, Bone Thugs-N-Harmony, The Game, and more. For more information visit KingIce.com and follow us on Facebook.
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