CEO Amy Bates Stumpf connects clients with press
MAPLEWOOD, NJ, November 11, 2009
/24-7PressRelease/ -- How Will Your New Product Connect with the Public in 2010?
In a marketing world that continues to fragment, the challenge facing new products producers and their public relations firms is immense. How can producers find their market? What marketing strategies will be effective in the coming year? How can you launch your new products?
"There's good news, and bad news," says CEO Amy Bates Stumpf, of Gifted Communications. "The good news is there are many more channels for producers to reach the decision makers. The bad news, they aren't always where you thought they'd be?"
Ms. Stumpf's company, Gifted Communications is known in the public relations industry for being an effective connector. She has a team of experienced journalists across the country who continually research the field to see what editors are buying what stories and what kinds of products they're looking for and when.
"If we've learned one thing from continually updating our gift list media roster it is that editors want the NEWEST THING, and its up to consumer goods producers and their pr firms to shape their story to fit that editorial need," says Ms. Stumpf.
Responding to the demands of her growing client list, Ms. Stumpf has added a branch of her business to create press releases, product photography and a full menu of creative services to aid the small business.
The semi-annual Thomas Net Industry Market Barometer predicts the economy will improve by the second quarter of 2010 or sooner. And 35 percent actually expect their businesses to grow this year. "What this means for our clients is this: if you snooze, you lose," says Ms. Stumpf who advises business large and small through out the year.
The quickest way to reinvent your sales strategies, Ms. Stumpf continues, is to use streamlined methods to get your message and your product out there.
"We've added bloggers to our list, we've added a division that helps place products in movies and television, we've added New Products events that put the producers face-to-face with editors who are looking for products and stories."
Gifted Communications, Inc. is a full-service business-to-business company serving the public relations community. We provide products and services specially designed to meet the needs of both large and small PR firms, as well as in-house communications departments and small business owners.
Under the Gifted Communications umbrella are four boutique brands of products and services:
The Gift List
Gift List Media Creative Services
Spotlight Branding
New Product Events
For more information or to schedule an interview with Ms. Stumpf call Linda Eckhardt 973 762 4857
www.giftlistmedia.comAbout Public Relations Tours
Public Relations Tours says give me one day with your client in New York's most influential editorial offices, and I'll give you coverage you couldn't have even dreamed of. publicrelationstours.com. 973 762 4857
Ask for Linda Eckhardt.
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Press Release Keywords:- gift list, marketing, public relations, public relations support, editors, bloggers, movies, press releases, sales strategies, recession, market predictions, predictions for 2010, media lists, television producers, magazine journalists, product launch, new products marketing
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