BUENOS AIRES, ARGENTINA, March 20, 2013
/24-7PressRelease/ -- HUNT Mobile Ads, the leading mobile advertising company targeted to Spanish and Portuguese speaking markets is launching a mobile RTB (Real Time Bidding) platform, the first mobile RTB platform available in Latin America. The tool was developed by HUNT's development team and includes HUNT in the exclusive group of mobile companies that can now use real time decisions for the targeting and performance of mobile advertising campaigns.
This tool incorporation will substantially change the way of managing the sales and purchases of mobile inventory. It will also bring more inventory volume available for HUNT's clients, new capabilities and possibilities for the success of mobile advertising campaigns.
HUNT Mobile Ads RTB benefits mainly the advertisers, agencies and trading desks, who wants to buy exactly their desired audience with minimum wastage at the best price. But also the publishers and developers benefits from getting higher prices, when the inventory they provide to the system has more quality and performs better.
In the first stage it will be connected to Nexage, Velti and Mopub, starting a strong stage of addition of new supply partners.
"Having a RTB platform added to our technologies is a huge step to maintain HUNT as the leader mobile advertising company in Latin America, and the only one that can offer this technology to clients and agencies in the region" Said Alejandro Sas, CEO and Co-Founder of HUNT Mobile Ads.
"The world is moving to RTB, and HUNT is always committed to bring the latest developments of the mobile advertising industry to Latin America. This launch is only the first of many announcements that our development team is preparing. Stay tuned!" Said Gastón Bercún, CEO and Co-Founder of HUNT Mobile Ads.
HUNT Mobile Ads is constantly evolving to provide the highest levels of optimization of mobile advertising in market.
About Us
HUNT Mobile Ads is the leading independent mobile advertising company targeted to Spanish and Portuguese speaking market. Our team and technology provide advertisers, publishers and developers with a unique solution. HUNT Mobile Ads was founded in early 2010 by a team with great experience in the mobile and internet industries that were backed by venture capital rms like Cap Ventures and Enzyme Ventures. HUNT Mobile Ads is headquartered in Argentina and also have offices in Mexico, Colombia, Costa Rica, Brazil and representatives along Latin America and Spain.
To learn more please visit http://www.huntmads.com, follow us on Twitter @Huntmads or read our blog at http://www.huntmads.com/blog
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