LONDON, ENGLAND, March 11, 2013 /24-7PressRelease/
-- LMS Thinking
credits their commitment to improving the consumers buying experience through their personalised marketing approach for the success.
Customer service is the overall activity of identifying and satisfying customer needs. At LMS Thinking, their aim is to continually improve all aspects of the industry in which they operate their outsourced services. One improvement which is at the forefront of the firm's vision is to improve customer service through their new customer care business strategy.
Customer service is essential for any business to succeed and can result in increased brand loyalty and improved customer retention rates. Outsourced direct marketing firms such as LMS Thinking can increase both customer retention rates and brand loyalty through their business strategies.
Every customer appreciates good customer service and if a customer receives this, it will lead to a higher customer retention rate for the company. The first point of contact that a company makes with their customers is crucial to help maximise customer retention. At LMS Thinking, this initial meeting with customers has formed a central part of their new customer care business strategy and forecasts at the firm are showing that customer retention rates will increase for their clients. 'High customer retention rates are naturally supported by direct marketing strategies due to its personalised nature through face to face sales' said Tim Kennedy, CEO of LMS Thinking. 'Here at LMS Thinking, we take customer service seriously and strive to establish positive relationships with customers that will result in improved customer retention rates for our clients' adds Tim Kennedy.
Good customer service will also result in increased brand loyalty for a company. Brand loyalty implies a consumer's successful emotional attachment and long term commitment to a brand (htp://www.articlesbase.com/branding-articles/how-to-develop-brand-loyalty-765078.html
). At LMS Thinking, brand loyalty has also formed a central element of their new customer care business strategy and has helped their sales increase by 14% in 8 weeks. This is because loyal customers tend to buy more products. This results in more sales being made and higher profits for their clients. 'At LMS Thinking we establish brand loyalty for our clients the first time that a customer buys a product. This is through our customer care business strategy. If a customer is satisfied, then they will return. This increases sales for the firm and improves brand loyalty for our clients' said CEO of LMS Thinking, Tim Kennedy. Direct marketing is an effective catalyst for brand loyalty because face to face sales are a quick approach to ensuring a consumer has a positive buying experience.
LMS Thinking is paving the way for better customer service. The firm's new customer care business strategy is beneficial all round. Customers will receive a better buying experience, their clients will have better customer retention and brand loyalty, and sales will continue to increase for LMS Thinking.
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