DENVER, CO, January 10, 2013
/24-7PressRelease/ -- It's been said that a picture is worth a thousand words. When it comes to reputation management, a damaging picture could mean losses in the millions, rather than the thousands. To help reduce the impact a compromising image could have on a person's employment, health and happiness, InternetReputation.com is proud to announce a new
image reputation management program.
As Web images have become more pervasive, and image-sharing sites have become more popular in the process, the need for image reputation management has become more apparent, the company claims.
"Anytime a user runs a search on Google, the site will provide a set of images near the top of search results," explains an InternetReputation.com representative. "Obviously, negative images will have an extreme amount of impact, because they're the first thing people will see. However, image-sharing sites of their own can also be damaging simply because they're so popular. According to a recent article on
Gawker, Reddit alone has over 3.4 billion page views per month. Flickr and Pintrest have even more."
Image-sharing sites like this allow people to share photographs with one click of the mouse. In this environment, an image could quickly spread like wildfire, and the damage could be tremendous. Comparing two different image problems, spaced years apart, highlights how things have changed in the world of online media.
In 2007,
according to news reports, an Oregon mayor posed for racy photographs, and a well-meaning relative shared those photographs online. People printed those photos, they were distributed through the town, and the mayor was recalled weeks later. The images hurt her, but the damage took time. In a modern incident, the son of politician Rand Paul was arrested on suspicion of public intoxication, and mugshots of his arrest hit the web mere hours later, and were copied on multiple forums. The damage of this incident isn't yet known, but the story is playing out in hours instead of weeks, as the politician is already being asked to submit a public statement.
"Images have always been damaging, but in the past, people had a few days or weeks to measure the problem and mount a solid defense. Now, you must respond almost immediately to get in front of a big story," says an InternetReputation.com representative. "That's very hard for individuals to do, but large companies like ours specialize in just this sort of tactical response."
InternetReputation.com can quickly look for damaging photos online, and the company can remove many of those images within hours. The company can then create user image profiles for clients, posting hundreds of photographs that are neutral or positive in nature. Any negative photographs that remain will be drowned out by the wealth of positive information flooding computer screens. All of this work begins minutes after a formal contract is signed. Find out more at
www.internetreputation.com.
For more information, please visit
www.InternetReputation.com
Contact:
Public Relations Division
InternetReputation.com
Denver Tech Center
4750 South Syracuse 9th Floor
Denver, CO 80237
(800) 751-9178
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