PHILADELPHIA, PA, January 28, 2013 /24-7PressRelease/
-- While the patterns of marketing have remained fairly consistent throughout the modern age, the influx of social media and mobile technology has begun to drastically change the way brands approach advertising. Rather than simply presenting an advertisement to a passive viewer, new technology has allowed the consumer and companies to become more involved and to create a unique conversation that has yet to be fulfilled in the marketing industry. According to a recent Entrepreneur article, these changes in the advertising atmosphere may open many doors for businesses that want to take advantage of these new opportunities afforded by the ever-growing connection of online marketing. While the growth is sure to happen, marketing consultant Jason Proch
believes that some businesses--especially small, local ones--may miss out on this new terrain of promotion.
One of the predictions made in the article for online marketing trends in 2013 that Jason Proch agrees with is that of the increase of the "second screen." Essentially, the "second screen" is the new platform for advertising presented by mobile technology, including smartphones and tablets. While this may seem like a new application of traditional marketing--such as those campaigns pursued by television or print media--the article delves deeper, noting that these platforms have encouraged greater interaction from the consumer. For instance, many marketing efforts have been made through gamification--or to promote a brand to those actively engaged in a video game. On a more socio-political level, the article even notes that some brands may take greater responsibility as an influencer of culture, rather than simply acting as a company that is selling a product.
Now that the technology has arrived and there is a diverse amount of areas to be explored in marketing, Jason Proch notes that the success of these opportunities depends on how brands respond to them. If they choose to ignore the growth of social media and online marketing, they may miss out on targeted audiences and lose businesses to competitors. This is especially true, Proch notes, for local businesses.
Providing an example of such disconnect in modern businesses, Jason Proch concludes with this workplace observation, "It may seem obvious, but I continue to be surprised again and again by businesses that are missing the trend of the 'second screen'. For example, I recently tried to plan a family event at a local ski resort, only to find that their website did not work on the iPad. With so many of their targeted consumers using iPhones and iPads, I am sure that this has been a costly oversight to them."
is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.
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