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All Press Releases for April 03, 2013 »
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Kaj Designs Leads As The First Caribbean Brand At BLUEPRINT

Trinidad and Tobago's Fashion House Unveils Its Resort Collection At Singapore's Leading Fashion Tradeshow
 
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    NEW YORK, NY, April 03, 2013 /24-7PressRelease/ -- Kaj Designs, one of Trinidad and Tobago's premier fashion houses, will lead the Caribbean as it unveils its latest resort collection, Tribu Sauvage, at the international fashion tradeshow, BLUEPRINT, in Singapore. From May 16 to 19, 2013, Kaj will join Asia's finest as the first Caribbean brand to exhibit and show at the core of Singapore's fashion week, Asia Fashion Exchange (AFX). www.kajdesigns.net

Kaj's newest collection marries luxury with the appeal of simple designs that jet set from a relaxing resort setting to fast-paced city life. For the discerning woman, Tribu Sauvage juxtaposes bold tribal infusions against a backdrop of wild animal and camouflage prints. The collection goes from everyday to evening in jersey knits and indulgent silk blends that gently hug the contour.

Self-taught designer, Kevin Ayoung-Julien, launched the burgeoning Caribbean brand in 2005 as a boutique operation producing custom-made one-of-a-kind pieces. Kaj debuted its first collection, Chachalaca, at Caribbean Fashionweek (CFW) in Jamaica. Since its inception, the Kaj brand has captured the attention of Caribbean and international fashionistas, critics, industry professionals and media. Kaj's couture swimwear completed the wardrobe of Grenada's 2007 Miss World pageant representative, Vivian Burkhardt. In June 2011, the fashion house launched in the French Caribbean with the placement of the Kaj Resort line at Guadeloupe's exclusive boutique, KOD.

In February 2012, Kaj received one of its highest honours as it was selected to represent the Caribbean in an initiative of the Caribbean Export Development Agency (CEDA) entitled Caribbean Collections. This initiative sought to create opportunities for access to European markets via participation in the inaugural International Fashion Showcase at London Fashion Week (LFW) Autumn/Winter (A/W) 2012. In the label's LFW debut, the Kaj Resort 10/11 collection was favoured as it featured at an exhibition held at The Charing Cross Hotel while select pieces featured at a private showing at the Corinthia Hotel.

With a sound business strategy and dynamic marketing tactics, Kaj is focused on establishing a stable presence in Asian markets. "I am excited yet I feel a sense of responsibility to display the Caribbean to these vast Asian markets. This is a stepping stone for the Caribbean to be at the fore of international fashion," shared Ayoung-Julien.

To the sophisticated woman who confidently asserts her sense of style, Kaj's newest creations deliver understated sensuality. Explore a haven of style with Kaj Resort 13/14. Discover the KajFAB safari of Tribu Sauvage. To learn more about the brand send mail to info@kajdesigns.net, call (868) 639-6KAJ(6525) or visit www.kajdesigns.net. Connect with Kaj on Facebook at www.facebook.com/kajdesigns or tweet to @kajdesignsLIVE.

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Robyn Stevens
Phone: (856) 885-0913
Email: prmedia@live.com

For media inquiries, please contact:

Liza Miller, Managing Director
estuary PR Limited
Phone: (868) 367-5295 / (868) 761-1195
Email: liza@estuaryPR.com
www.estuaryPR.com



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