All Press Releases for March 06, 2014

Lorelei Baum Showcases Professional Accomplishments through Worldwide Branding

Ms. Baum contributed to winning $1.9 billion worth of business

Ms. Baum has 10 years of experience in the industry

    TENERIFFE, QUEENSLAND, AUSTRALIA, March 6, 2014 /24-7PressRelease/ -- Lorelei Baum, Project Development Manager of Leighton Contractors Pty., Limited, has been recognized by Worldwide Branding for showing dedication, leadership and excellence in construction services.

Ms. Baum has 10 years of experience in the industry, with three years in her current role. She is skilled in getting information compiled for a market, team, opportunity or competitors and making an assessment, aligning the objectives to the company, agreeing to them and helping to implement them. Her duties are operating at the strategic operating level; doing a lot of work in new markets; putting together strategic business plans for the Northern Territory; giving input to the structure of a plan; working on an opportunity-by-opportunity basis; managing the tracking of opportunities, such as Northern Territory construction; providing the strategy for major opportunities; and ensuring that they have the right resource in the right place with the right budget to win.

Ms. Baum contributed to building the Leighton Contractors business in the PNG and oil and gas industries. She conducted strategic planning for PNG and NT, and contributed to winning $1.9 billion worth of business in the past 12 months. In five years, Ms. Baum plans for continued professional growth.

She attributes her success to her perseverance and tenacity. She became involved in her profession because her background is in public relations. In the 1980s, she earned a Bachelor of Business in communications at QUT, and public relations was a new industry in Australia. She went through a series of a few jobs and was learning. She ended up in London for a year and took on a role with a Gold Coast company; when she came back to Australia, she started her own public relations company and enjoyed working in the engineering sector. The opportunity came up at Leighton for a role, which did not previously exist, to create a stakeholder and community relations team. She always liked new areas and structures, and accepted the position.

She is the Chair of Women in Industry's Queensland Group and a member of the Public Relations Institute of Australia. She was awarded a Communication Campaign Commendation from the Public Relations Institute of Australia. She assists the Animals Australia and World Wildlife Foundation. Her hobbies are travel and meditation.

Leighton Contractors Pty., Limited is a contractor that provides construction services for the infrastructure, mining, telecommunications, civil construction, industrial, energy, health and services sectors. For more information, visit

About Worldwide Branding
For over 15 years, Worldwide Branding has been the leading, one-stop-shop, personal branding company, both in the United States and abroad. From writing professional biographies and press releases, to creating and driving traffic to personal websites, our team of branding experts tailor each product specifically for our clients needs. We are dedicated to empowering our 600,000 clients with effective branding tools to help them achieve success. From healthcare to finance to education and law, our constituents represent every major industry and occupation, at all career levels.

An international company, we provide our members with access to members in over 52 countries including, the United States, Canada, Australia, the United Kingdom, France, The Netherlands, Germany, Ireland, Spain, Switzerland, South Africa, Belgium, Mexico, Italy, Brazil, Sweden and The United Arab Emirates, just to name a few.

We presently have two offices, but we are headquartered on Long Island. Our team comprises more than 100 staff members and spans 10 key departments.

For more information, please visit

Ellen Campbell
Director, Media Relations

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Contact Information

Ellen Campbell
Worldwide Branding
Uniondale, NY
Voice: (516) 833-8440
E-Mail: Email Us Here
Website: Visit Our Website

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