ATLANTA, GA December 13, 2008
/24-7PressRelease/ -- Already attracting a loyal following from thousands of travelers who experience its eight locations at five of the busiest airports in the U.S. including Newark, Atlanta, Philly, Houston and Detroit, LP Bistro is preparing for "take off" as the country's only fast-casual franchise concept to ingeniously combine European bistro-style food with the look and feel of New York's finest delis.
From its contemporary new design to the fresh selection of chef-inspired menu offerings that fill its glass display cases, the booming brand is well on its way to becoming a familiar presence in airports, college campuses, lifestyle centers, malls, major hotel chains, and business and industry and convention centers nationwide, said President Andy Abbajay.
With 18 locations operating in eleven states, LP Bistro is poised to create a nationwide sensation with its cutting edge design and unique food service, calling for nearly 100 franchise locations in the next five years. Due to the recent opening in Atlanta's Hartfield-Jackson airport and the Suntrust Plaza complex in downtown Atlanta, the company is seeing a strong demand from prospective franchisees, said Chief Development Officer Nick Schaefer, noting the company has strategies in place to open 15-20 locations per year in various markets throughout the United States.
"Driven by a compelling consumer proposition and positioning, LP Bistro is well positioned to become one the premier franchises at the forefront of the culinary horizon," Schaefer added.
Targeting non-traditional venues, LP Bistro offers a chef-inspired menu as broad as its clientele, including hot entr es, gourmet sandwiches, salads, and a variety of beverages that appeal to every customer's palate.
Schaefer calls the brand's new prototype "the key to our success," saying it is superior to anything on the market. Designed to complement the quality and freshness of the food and overall style of the brand, the new prototype features a rich color palate, digital menu boards, state-of-the-art menu development and glass food cases that encourage consumers to "buy with their eyes".
"We wanted to set a new standard," he added, emphasizing the brand's strategy to capitalize on an underserved niche where freshly-prepared bistro-style food is served in a quick-casual environment.
LP Bistro is seeking single- and multi-unit franchisees, as well as master franchisees for area development partnerships, with a strong desire to grow a booming concept within the food franchise business. Prospective franchise owners should have knowledge of the local marketplace, a keen understanding and background in restaurant operations, and a hands-on attitude.
For franchising opportunities, contact Nick Schaefer at nschaefer@restaurantgrowthbrands.com or (678) 638-6235.
About LP Bistro
Based in Atlanta, LP Bistro - a division of Restaurant Growth Brands, a multi-brand restaurant management company - is a fast-casual restaurant that combines the service system of a fast food restaurant with the food quality and variety of a casual dining concept. It originated as a result of a dedicated group of foodservice experts endeavoring to create a fast-casual concept that not only served high quality food but was priced competitively with Fast Food concepts.
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